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Don't Give Presentations Or Speeches - Give Leadership Talks Instead
The CEO of a worldwide business asked me to help him develop a talk he planned to give to several hundred of his top executives. He said, 'I feel as if I'm Daniel going into the lion's den.' Indeed, it was the business equivalent of a lion's den that he was entering. Hired from a competing firm, he was a stranger to the company, a company hobbled by declining market share and bad morale caused by the arbitrary actions of the previous CEO, an isolated dictator. 'This is the first time most of them will see and hear me,' he said. 'I'll give a presentation on the state of the business.' 'Hold on,' I said. 'Don't give a presentation. Give a Leadership Talk instead.' There is a difference, I explained, between a presentation/speech and a Leadership Talk. A presentation/speech communicates information, but a Leadership Talk not only communicates information but makes a deep, emotional, human connection with the audience. Most leaders give presentations and speeches most of the time when they should be giving Leadership Talks. 'You're facing an important leadership situation,' I said. 'The old saying, 'You never get a second chance to make a first impression' applies here in spades. You've got a great Leadership Talk opportunity. But to have people believe in you and follow you, they must be emotionally committed to you and what you say. So understand what their emotional needs are.' I went out into the field and talked to a number of his managers and found out that they were feeling intimidated by the demands of increasingly sophisticated customers. I found out that they feared not being supported in the decisions they made in the field. I learned that they were angry at having to meet what they considered unnecessary reporting requirements. I learned that they didn't trust the top executives. Intimidation, fear, anger, distrust . . . those emotions described the state of his audience and, in truth, the state of the business. The CEO gave a Leadership Talk that spoke to and answered the needs of those emotions, a talk based on the single idea that he was a person that they could trust. That Leadership Talk marked the beginning of a turnaround for that company. The lesson: Analyze and speak to the emotion of a situation, and you can become a dramatically more effective leader. Make that analysis happen this way:
Speak thus, and you are revealed in powerful motivational ways. Furthermore, they are revealed to themselves. These revelations can create strong bonds between speakers and audiences. Understand the speaking situation in terms of its emotional content, and you understand that situation in new ways. Understand it in new ways and you speak in new ways. And when you speak in new ways, your audience acts in new ways. 2004 © The Filson Leadership Group, Inc. All rights reserved. About The Author The author of 23 books, Brent Filson's recent books are, THE LEADERSHIP TALK: THE GREATEST LEADERSHIP TOOL and 101 WAYS TO GIVE GREAT LEADERSHIP TALKS. He is founder and president of The Filson Leadership Group, Inc. - and has worked with thousands of leaders worldwide during the past 20 years helping them achieve sizable increases in hard, measured results. Sign up for his free leadership ezine and get a free guide, "49 Ways To Turn Action Into Results," at www.actionleadership.com" target="_new">http://www.actionleadership.com
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Shamus Browns Top 5 Sales Presentation Tips When its time to give your next sales presentation, here are my favorite tips for delivering powerful, charismatic, and engaging sales presentations. #1 - PLANT YOUR FEET SQUARELY ON THE FLOOR How you hold your physical body during your sales pitch communicates a tremendous amount of information about you to your audience. Winning The Big Pitch - The 7 Deadly Sins Of Business Presentations And How To Avoid Them! Are poor presentations costing you business?The ability to deliver a presentation to potential investors or clients is an essential skill for any budding entrepreneur, sales professional or consultant.Whether it's a '15-second elevator pitch' or a more extensive presentation, winning over and persuading audiences is vital in today's competitive capital raising and sales environment. How To Run Your Greatest Conference Ever Like most good achievements, a magnificent meeting depends on planning and preparation. These are essential to a good conference and this article explains the basics of what you need to do. Incorporate Humor in Your Next Speech Some speakers say, "I could never use humor in my speech; I just don't feel comfortable with it." I believe that anyone can use humor and that it is a valuable tool in speaking. Let Me Tell You a Little Story Once upon a time there was a businessperson who had the task of convincing an audience of the need for the business to plan better for the future. Instead of starting out with a spreadsheet and a long list of numbers he started with a story we all know, "The Three Little Pigs. How to Give a Great Speech As a former owner of a National Speakers Bureau, I have learned from several thousand professional speakers "How to Give a Great Speech." Here are some techniques that I share with my coaching clients who want to become paid professional speakers or business professionals who want to deliver masterful presentations. Eight Success Tips for Your First Trade Show Booth Exhibiting in a trade show can involve a major investment of money and time. But the financial returns for your business can be excellent if you learn some of the secrets of trade show booth success before signing up for a show and investing in your displays. Fading into Sameness: How Too Many Slides Can Ruin Your Presentation "I have a love/hate relationship with PowerPoint. In the right hands, it's a great presentation tool. Presentation Power Does Not Come From PowerPoint You speak before a group. You present your message. The Seven Deadly Sins of Presentations Every day, so many tens of thousands of innocent clients and employees are bored to tears by presentations that it ought to be considered a crime against humanity.Are your presentations guilty of the following sins?Illegibility. Group Meetings: Being Prepared Makes a Difference MANAGING MEETINGS--BEING PREPARED MAKES A DIFFERENCE: You can schedule all the meetings you want to, and if you are not prepared to take charge then you're wasting your time. The time you invest planning a meeting is time well spent. 10 Tips For Bringing Your Event To Life Your job as an event planner doesn't stop with the meeting in the company boardroom. You may be call upon to organize an employee appreciation event, an awards dinner, a product launch, the celebration of a company milestone, a gala recognizing a longtime employee's retirement, an incentive event for the company's sales force, a fundraising event, a holiday celebration?the list goes on and on. Sharpening Your Presentation Skills Regardless of the nature of our job or social standing, sooner or later we will be called upon to make a presentation of one sort or the other. To sharpen your skills, whet your audience's appetite, and educate them, organize your presentation by keeping them in mind. Media Training Tips: Maximising Your Media Moment Media training is a 'must do' professional development program for any serious leader or manager.Media interview training provides you with the skills to effectively deal with the media. Special Delivery! Tips for Improving Your Humor Delivering humorous speeches involves a lot more than simply having good material. Take some time to incorporate these tips into your presentations and watch the fun and laughter factors rise. How to Teach: Lecture vs. Discussion WHEN ONLY A LECTURE WILL DO: Under certain circumstances, of course, the lecture is the only workable format. For instance, when it is necessary to reach a large audience in a short time frame, or when the attendees have no knowledge of the subject whatsoever, there is really no choice. Painless Presentations Did the "Painless" part of the title get your attention?Speaking in front of a group ranks with death of a family member and loosing a job when it comes to the emotional toll it takes on some people.If you are one of those folks who look for any excuse not to give a presentation in a meeting, social club or your church take heart. Presentation Paranoia "The human brain starts working the moment you are born and never stops until you stand up to speak in public." (Sir George Jessel)Have you had this feeling before? Rest assured you are not alone. Present for Success: Simple Strategies to Add Confidence and Credibility to Your Next Presentation Tomorrow's the day and you're dreading it. You're scheduled to give a presentation to the senior management team about the new program you're proposing. Quick and Easy Rehearsal Tips Never rehearse at the last minute. This creates undue tension and nervousness and does not allow sufficient time for correcting mistakes and polishing delivery.
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