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Improve Your Bottom Line with What You Say
When was the last time you thought about what you were actually saying to potential clients? Are you closing the deal more often than not? Or maybe it's time to revamp your elevator speech or introduction. Remember potential clients do not want to hear statistics about you and your company; they want to know how your product or service will benefit them and make their life easier. Here are some guidelines to inspire a winning introduction. 1. Do your homework. What is important to your potential clients? What do they value, what are their struggles, what stresses them out and keeps them up at night? 2. I have taken countless writing and grammar seminars, the one thing that they say is to write at an 8th grade level--the TV Guide is written at a 3rd grade level. You want everyone to understand what you are trying to sell them. Jargon will only impress other people in your field 3. Keep it short and simple-less than 50 words. 4. Start with a question that you know the answer will be 'yes'. For example, "You know how business owners spend so much time doing their paperwork that they do not have time to do their actual work? I take care of your administrative tasks so you can focus on your billable hours." This gives them something to relate to. Remember the person on the other end of this conversation is either your ideal client or knows someone who is. Giving them a clear picture of what you do so they think of you when they run into someone looking for particular talents. Kathy McHenry, Your Virtual Advantage, LLC - Virtual Assistant, Transaction Manager and founder of Your Virtual Advantage, LLC. Kathy is a brilliant resource center for entrepreneurs. Increase your success, reduce stress, and have time to focus on your billable hours. Visit her web site today at www.YourVirtualAdvantage.com">http://www.YourVirtualAdvantage.com and sign up for her FREE newsletter Distant Assistant
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Transitions: Building Bridges to Your Points Presenters often tell me that they fear losing their train of thought. When listening to their talks I realized that for many people, the problem is not forgetting the words or main points. Coaching Tips for Powerful Presentations Tip #1 The purpose of your speech is to get results; to help people make changes and think or act differently. So start with the end in mind. Audience Respect One of the biggest mistakes most presenters make is in not considering or respecting their audience when preparing their talks. Showing respect means not boring them to tears with a data dump of information which is meaningless to them. Tips to Energize Your Presentations "There can be no knowledge without emotion. We may be aware of a truth, yet until we have felt its force, it is not ours. Choosing a Presentation Remote Control If you deliver electronic presentations using PowerPoint or other programs, you can manually move forward to the next slide with the keyboard or the mouse. One way, however, to deliver more effective presentations that improve your connection to your audience is to add a remote control to your presentation tools. Qualities of Good Communication Webster's Dictionary defines communication as "a giving or exchanging of information, signals, or messages by talk, gestures, writing, etc." The primary goal of communication in a training setting is to transfer information to participants in such a way that a maximum amount of the message is understood and retained. Group Meetings: Being Prepared Makes a Difference MANAGING MEETINGS--BEING PREPARED MAKES A DIFFERENCE: You can schedule all the meetings you want to, and if you are not prepared to take charge then you're wasting your time. The time you invest planning a meeting is time well spent. Story Telling As a Business Tool Long long ago, it was the time when time itself stood still That was the time this story of story telling began When everyone listened to the story and people learned And that was the time people were also very happy Because they were listening to a story.Stories have been the purveyor of knowledge from time immemorial. Media Training 101: Where To Look During A Television Interview Ever had that uncomfortable feeling of not knowing where to look when making a point, delivering a message or asking a question?Nervous furtive glances looking sideways, upwards or downwards? Anywhere but the gaze of the person you're trying to persuade and influence.Effective communication is about making an emtional connection with another human being. Tech Tips: PowerPoint Keyboard Shortcuts for PowerPoint Slide Shows Whether you use a mouse or a remote control to navigate through a PowerPoint slide show presentation, it is also handy to use keyboard shortcuts. Here is a selection to try:? Run a slide show: [F5]. I Love the Smell of PowerPoint in the Morning: The 5 Sensory Approach to Business Presentations You're in a conference room. You're giving a PowerPoint presentation to several of your colleagues. Networking: How to Network Within Your Organisation Although there are any number of different networking groups and events you can attend, some of the best networking can occur within your organisation. To build your profile and reputation internally and understand "who's who in the zoo" it is worth investing time to get to know the people around you. Shamus Browns Top 5 Sales Presentation Tips When its time to give your next sales presentation, here are my favorite tips for delivering powerful, charismatic, and engaging sales presentations. #1 - PLANT YOUR FEET SQUARELY ON THE FLOOR How you hold your physical body during your sales pitch communicates a tremendous amount of information about you to your audience. Six Marketing Tips for Trade Show Success A trade show is an ideal way of showcasing your products and services to a large number of prospects all at the one location and at the same time. Thoroughly planned marketing is the key to success at your next industry related exhibition. Polishing Your Sales Presentation Summer is here! It's time to bring out your summer attire, take a vacation and reflect upon your achievements thus far this year. Look back at the past few months of your sales production . Clear Communication: The Benefits and How to Achieve Them Communication is a complex and often difficult process for both the receiver and sender. Barriers on both sides of the process often deflect the real meaning of the message and inhibit clear, open, and rewarding communication. How to Chair a Meeting You don't have to be on a stage to be a public speaker. Your platform may be a meeting room. A Discussion about Facilitation Skills Interview with Julia Apple-Smith, Manager of Employee Development at Sauer-Danfoss Ames, Iowa about Facilitation Skills:Q: Would you tell me a little bit about the culture at Sauer-Danfoss?Julia: About nine years ago, Dave Pfeifle, President and CEO had a vision for us to change our culture. We, at one time, were part of the Sundstrand Corporation, and as such, over time, had evolved into a company that was fairly autocratic and not very customer focused. Top Ten Tips For Better Business Presentations To Asian Audiences Audiences around the world are all different. Cultural, social and religious differences impact on how people learn, take in information and interact with presenters. 10 Tips For Bringing Your Event To Life Your job as an event planner doesn't stop with the meeting in the company boardroom. You may be call upon to organize an employee appreciation event, an awards dinner, a product launch, the celebration of a company milestone, a gala recognizing a longtime employee's retirement, an incentive event for the company's sales force, a fundraising event, a holiday celebration?the list goes on and on.
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