Winning The Big Pitch - The 7 Deadly Sins Of Business Presentations And How To Avoid Them!


Are poor presentations costing you business?

The ability to deliver a presentation to potential investors or clients is an essential skill for any budding entrepreneur, sales professional or consultant.

Whether it's a '15-second elevator pitch' or a more extensive presentation, winning over and persuading audiences is vital in today's competitive capital raising and sales environment.

Learning the art of making powerful and persuasive presentations in any business situation and you will win more work.

My premise is every start-up entrepreneur, seasoned business operator or consultant can win more business by being a better presenter.

Here are the Seven Deadly Sins of Business Presentations and How to Avoid Them.

1. Not Having a Clear Goal.

It is essential to know what the objective or end outcome of your presentation is. Is it to raise funds, educate and inform, build relationships, to sell or build credibility?

2. No Structure.

This is an absolute must for any presenter - at the very least have a beginning, middle and end. You may be the best presenter in the world with outstanding delivery skills but poor structure will lead to a poor presentation.

3. Not Connecting with Your Audience.

Building empathy and rapport with your audience is critical. Connect with them on three levels - head, heart and hip-pocket.

4. A Poor Beginning.

First impressions always matter. If you have to raise $8 million in 8 minutes, make every word count. I learnt this tip from attending Patricia Fripp's speaking school recently and I think its brilliant. For business presentations she says avoid using 'Thanks, its great to be here' as your opener. She rightly points out you've just wasted 10 seconds. At a million dollars a minute that equates to nearly $167,000!

5. Too Much Content.

The cardinal sin of all business and technical presenters. In my media career, I estimate I have attended more than 300 conferences, events and seminars. That's 1500 hours worth of presentations I've had to sit through and the most common mistake I've seen is presenters rush and overload the audience with too much content. Remember, presentations rely on the spoken word and the visual - use the written word and a handout to provide more detail.

6. The Presenter's 'I's' Are Too Close Together.

We all like to talk about ourselves. As a radio manager, I spent hours listening to and providing feedback to broadcasters. Those that really connected with their audience talked with them rather than at them. I observed they used the word 'you' a lot more than the word 'I'. This led to the saying that with some presenters their 'I's' were too close together! Here's another great tip I learnt from Fripp. Record your presentation and have it transcribed. Every time you see the word 'I', cross it out and replace it with 'you'. She calls this working on your 'I-You Ratio'.

7. Poor Closer. Again it is beginning and the end that is the most important part of any presentation. With your closer - what is the key message or action you want the audience to take away with them as they walk out the door? In business presentations the closer is often the 'call to action'. When I heard Bill Clinton speak at a Fundraising event for sick children, his closer was 'I want you to help'. Simple, direct and effective.

Here's another tip I learnt from Fripp. If you want to take questions, take them before your closer, because ending on question time is a poor and weak way to end a presentation. Worse still, you are unlikely to be able to control the last question. Take questions for a set period before the end, wrap that section up and then end with a strong closer. I've already tried this on several audiences and it works a treat!

Thomas Murrell MBA CSP is an international business speaker, consultant and award-winning broadcaster. Media Motivators is his regular electronic magazine read by 7,000 professionals in 15 different countries. You can subscribe by visiting www.8mmedia.com">http://www.8mmedia.com Thomas can be contacted directly at +6189388 6888 and is available to speak to your conference, seminar or event. Visit Tom's blog at www.8mmedia.blogspot.com">http://www.8mmedia.blogspot.com


MORE RESOURCES:
Ham Radio Club plans “Bigfoot 200” tracking presentation  Whidbey News-Times

Whidbey Ham Radio Club will give a presentation on tracking Saturday, Jan. 26.


AARP hears presentation on free electronic tablets  Leon County Today

The Buffalo AARP Chapter held its monthly meeting at the Buffalo Civic Center on Tuesday, January 15, 2019. The group celebrated the January birthday of ...


Tinder: Student creates online ‘presentation’ to nab messages, dates  NEWS.com.au

A student who's been on 40 “atrocious” dates in nine months has created a brilliant Tinder presentation called “why you should swipe me” — and it's incredibly ...


New Homes for Presentation Sisters Coming to Sioux Falls, Aberdeen  KDLT News

he Sisters have announced that they are building new residences in Aberdeen and Sioux Falls. The projects are expected to break ground in July.


Nintendo Switch indie game presentation coming this week  SlashGear

For weeks now, Nintendo Switch fans have been expecting the announcement of a new Direct broadcast announcing games for 2019. All the while, Nintendo ...


MLK check presentation.jpg  Wilkes Journal Patriot

MEN IN CHRIST DONATION—Kenneth Turner, left, presents a check from the Men In Christ to Wilkes Superintendent of Schools Mark Byrd Monday morning ...


Presentation  Jamestown Sun

Katie Mittleider, right, representing United Way of Stutsman County, presents a laptop to Isabella Sandstrom Jan. 7 at Jamestown Regional Medical Center.


'Real Life Bridget Jones' Pens Funny Tinder Presentation  LADbible

She said she had to take drastic action after 40 'atrocious' dates.


The Latest: Oscar nominations presentation about to begin  WBAL Radio

BEVERLY HILLS, Calif. (AP) — The Latest on the announcement of nominees for the 91st annual Academy Awards, which are being announced Tuesday by the ...


FrontFour Responds to Transaction Presentation Issued by Medley Capital  PRNewswire

GREENWICH, Conn., Jan. 22, 2019 /PRNewswire/ -- FrontFour Capital Group LLC ("FrontFour"), a significant shareholder of Medley Capital Corporation ...


Marlborough Historical Society presentation on city’s contribution to WWI Jan. 29  Community Advocate

Marlborough - Bill Tate and Bob Kane, trustees of the Marlborough Historical Society, will present “Lest We Forget: Marlborough's contribution to World.


2-Day Course: Powerful Communication & Presentation Skills (New York City, United States - March 14-15, 2019) - ResearchAndMarkets.com  Business Wire

DUBLIN--(BUSINESS WIRE)--The "Powerful Communication & Presentation Skills" conference has been added to ResearchAndMarkets.com's offering.


Sri Lanka presentation happening Thursday, Jan. 24 at Quesnel Library  Quesnel Cariboo Observer

The presentation is part of the Friends of the Library travelogue series.


FalconStor Software Hosts Fourth Quarter 2018 Financial Webcast Presentation And Conference Call  PRNewswire

AUSTIN, Texas, Jan. 22, 2019 /PRNewswire/ -- FalconStor Software, Inc. (OTCQB: FALC) will announce financial results for the fourth quarter 2018, ending ...


Watch live: Oscar nominations presentation  Tribune-Review

BEVERLY HILLS, Calif. --The reading of this year's Oscar nominations has begun. Tracee Ellis Ross and Kumail Nanjiani are announcing nominees in 24 ...


Indianola Lions Club Preparing for Flag Day Presentation  KNIA / KRLS Radio

Coming up in February, 3rd grade students in the Indianola Community School District and Victory Christian Academy will be presented with American Flags ...


AF Symposium 2019: Acutus Medical Announces Presentation of Late-Breaking Data Reinforcing Benefit of Non-Contact Cardiac Mapping  PRNewswire

CARLSBAD, Calif., Jan. 22, 2019 /PRNewswire/ -- Acutus Medical will highlight the benefits of its AcQMap advanced cardiac imaging and mapping visualization ...


'Exploring America's Racism' presentation set for Feb. 12  Sussex Countian

Exploring America's Racism: Featuring the National Memorial for Peace and Justice” will be presented from 6:30 to 8 p.m. Feb. 12 at Lewes Public Library, 111 ...


Twigg gives presentation on the “Gray Ghost” | Lifestyles  Overton County News

Dale Welch photo. Compatriot Terry Twigg, of the Gen. Robert H. Hatton Camp #723, Sons of Confederate Veterans, in Lebanon, made a presentation about Col ...


What do parents, educators need to know about smart kids? Presentation set for Jan. 24  My Edmonds News

The Challenge Parents Association, which supports the Challenge Program at Terrace Park Elementary School and the Highly Capable Program at Brier ...


Presentation Sisters plan $5 million residences in two cities  Brookings Register

ABERDEEN (AP) – A group of Catholic nuns in South Dakota is planning new residences in Aberdeen and Sioux Falls, at a cost of about $5 million for each ...


Mars Area district plans encore presentation of Rachel's Challenge  Pittsburgh Post-Gazette

Students in the Mars Area School District have been practicing kindness under Rachel's Challenge since the school year began, and some community members ...


Rainier Therapeutics Announces Oral Abstract Presentation on Fierce 21 Phase 2 Trial of Vofatamab in Metastatic Urothelial Cell Carcinoma (Bladder Cancer) at the 2019 ASCO Genitourinary Cancers Symposium  Business Wire

SAN LEANDRO, Calif.--(BUSINESS WIRE)--Rainier Therapeutics, Inc., a privately-held clinical stage drug development company, today announced that data ...


VIDEO: Speaker applauds Anthony A. Romeo, MD, on presentation on orthopedic surgeons' work-life balance  Healio

WAIKOLOA, Hawaii — At Orthopedics Today Hawaii, Christopher S. Ahmad, MD, applauded Anthony A. Romeo, MD, for his presentation where he addressed ...


Hanna Field Athletic Complex Presentation Jan. 23 in Valley City  newsdakota.com

VALLEY CITY, N.D. (NewsDakota.com) – A presentation on the second phase of the Hanna Field Athletic Complex will be discussed on Wednesday, January 23 ...


FENCE to host presentation on Sacagawea Sunday - The Tryon Daily Bulletin  Tryon Daily Bulletin

Foothills Equestrian Nature Center will present its next Armchair Traveler program at 4 p.m. Sunday with Mary Dailey, who will portray Sacagawea. This event is ...


Eagle Connection Members Make Presentation at Student Development Institute  Southern Miss Now

Four members of The University of Southern Mississippi's Eagle Connection student ambassador group had the opportunity to present at the Student ...


Dementia presentation at the Complex  Aylmer Express

Alzheimer Society of Elgin-St. Thomas Public Education Coordinator Maggie Scanlon, back left, was the guest speaker at East Elgin Community Complex's ...


How to Give Better Presentations in 2019  Barron's

It's time yet again for New Year's resolutions, and Dr. John L. Evans, Jr. has a suggestion for the one change presenters should make in 2019.


West Valley hearing loss chapter to host upcoming presentation  Your Valley

The Hearing Loss Association of America's West Valley Chapter will present a program on dementia and hearing loss Feb. 12 in Sun City. [Metro Creative ...


Armin van Buuren to host presentation on the “state of trance”  DJ Mag

It's a highlight of this year's Winter Music Conference...


Adverse Childhood Experiences presentation  wtip.org

Sawtooth Mountain Clinic hosts a presentation on Adverse Childhood Experiences (ACES) on Wednesday, January 23 from 1 to 4 pm. The program will cover ...


Check presentation  Laurinburg Exchange

Courtesy photo. On Jan. 14, Scotland Memorial Foundation board Chairman Wayne Hobbs presented a check to Paul Baldasare, president of St. Andrews ...


Laredo Public Library to host presentation of Crazy Horse  KGNS.tv

The Laredo Public Library is hosting a book signing and discussion for anyone who would like to learn about the history.


Wyoming County District Attorney Jeff Mitchell offers hiking presentation at Dietrich  The Abington Journal

TUNKHANNOCK — Jeff Mitchell will return to the Dietrich Theatre with new photos of even more sites for the free presentation of Hiking Through the Natural…


Free Presentation for Parents on Social Media | County  The Missourian

The Franklin County Sheriff's Department will give a special presentation on “Social Media and Your Children” Tuesday, Jan. 22, at 6:30 p.m. at Our Lady of ...


The future of transportation is multimodal, according to Ithaca presentation  The Ithaca Voice

ITHACA, N.Y. – Ithacans are eager for transportation innovation, judging by the standing room only crowd at the "Preparing for our Transportation Future" ...


Confusion trails presentation of Lagos 2019 budget  The Punch

Increased security presence at the Lagos State House of Assembly early on Monday raised speculation that Governor Akinwunmi Ambode was set to offic...


Rails to Back Trails presentation Sunday  Trumbull Times

Local historian and author, Sue A. DelBianco, will host a historical.


Fred & Harriett Taylor Memorial Library to host guitar presentation  Corning Leader

Intro to Guitar,” a presentation by musician Bruce T Holler, will take place from 6:30 to 7:30 p.m. Jan. 29 at the Fred & Harriett Taylor Memorial Library, 21 William ...


Wailuku Civic Complex Presentation Planned  Maui Now

The Wailuku Civic Complex presentation will include design and parking mitigation strategies to accommodate construction impacts to Wailuku town.


Nail Your Next Conference Presentation | GradHacker  Inside Higher Ed

Writing a better conference presentation might require you to break the paper format.


GBP/USD: Profit taking ensued during PM May's Plan B presentation to Parliament  FXStreet

GBP/USD's fate now depends on how the EU will respond to her *fresh* proposals when she heads to Brussels, in due course, with a revised approach to the.


Nevada County Tea Party to host presentation on voter roll legal settlement  The Union of Grass Valley

Linda Paine, president of Election Integrity Project California (EIPCa) and California Election Watchdog will be giving a presentation on Jan. 22 at the Foothills ...


Durban presentation focuses on IPPs and coal - Eskom  IOL

The Eskom presentations in Durban talked to the cost related issues associated with coal and IPPs.


Parkersburg City Council hears presentation; passes resolutions and first reading ordinance  WTAP-TV

Before the Parkersburg City Council met tonight, there was a presentation concerning Opportunity Zones. The Council passed both resolutions and the first ...


Dinner and presentation goes with a swing for golf club members  Fife Today

Pictured are members of the XIXth Hole Golf Club of St Andrews who attended their annual dinner and presentation of awards.


6 Tips to Stay Focused While Giving a Presentation  Entrepreneur

Whether you are speaking to a live audience, conducting a one-on-one interview or addressing a group of people via Facebook Live, it is easy to get distracted.


'I observed all the rivals we played': Marcelo Bielsa's 'spygate' presentation – video  The Guardian

The Leeds manager gave a lengthy PowerPoint presentation to a room packed with journalists outlining the extensive analysis he does on each opponent.


Youngstown Torch Club will host presentation  Youngstown Vindicator

YOUNGSTOWN. Staff report. The Youngstown Torch Club will sponsor a presentation on Strouss' Department Store at 5:30 p.m. Monday in Kilcawley Center's ...


Presentation Sisters Look Forward To Building New Residences  KELOLAND TV

SIOUX FALLS, S.D. - It's an exciting day for the Presentation Sisters. Wednesday they announced plans to build two new residences in South Dakota, one in ...


Trading Shots: Grading the UFC's debut on ESPN, from the action to the presentation  MMAjunkie

Did the UFC deliver on its promises in its debut event with ESPN? Retired UFC and WEC fighter Danny Downes joins MMAjunkie columnist Ben Fowlkes to ...


Murchison Posts New Presentation Material on Its Website and Announces Attendance at VRIC  ThomasNet News

TORONTO, Jan. 18, 2019 /CNW/ - Murchison Minerals Ltd. ("Murchison" or the "Company") (TSXV: MUR) announced today that it has posted an updated ...


Grad Grid makes presentation at statehouse  Dubois County Free Press

A new nonprofit designed to keep Jasper graduates connected to each other and their hometown received some recognition by state legislators recently.


Farmer and Grower Winter Potluck with presentation, 'Farm Response to Changing Weather'  Bangor Daily News

BELFAST — The United Farmers Market of Maine will host the Farmer and Grower Winter Potluck at 4 p.m. Saturday, Feb. 16 at 18 Spring Street. The Waldo ...


Environmental group to host presentation Saturday  Brainerd Dispatch

Brainerd Lakers United for the Environment will host a presentation by Citizens' Climate Lobby from 1:30-2:30 p.m. Saturday, Jan. 19, followed by a ...


Stop saying these three things in presentations  Fast Company

Don't squander your audience's generosity by delivering a substandard presentation peppered with these common phrases that sound like you don't care.


Collier County Growth Presentation  coastalbreezenews.com

County Commissioner Donna Fiala and Mark Strain, Chief Hearing Examiner and Chairman of the Planning Commission reviewed a power point presentation ...


Free presentation on helping children handle trauma  Record-Courier

Kent parents and community members are invited to attend a presentation on trauma and its impact on children and teens at the Theodore Roosevelt High ...


Montana auditor's office holds presentation on prescription drug costs  KPAX-TV

HELENA – Montana State Auditor Matt Rosendale's staff gave a presentation to lawmakers Thursday on the factors that go into prescription drug costs. It comes ...


Jan. 23 Presentation Connects the Dots Between Nature and Health  UKNow

A presentation on how urban tree plantings can enhance human health in a city's neighborhoods will be held at UK on Wednesday, Jan. 23.


TPSD to host public presentation of needs assessment  Northeast Mississippi Daily Journal

The Tupelo Public School District will host a public meeting Tuesday evening at 5:30 in its middle school auditorium.


2019 budget consideration beckons on Senate five weeks after presentation  Blueprint newspapers Limited

As the Senate settles down for legislative business in plenary today for the second week running in 2019, consideration of the N8.83trillion budget proposals for ...


Master of the macabre comes to life in 'Poe' presentation at Northland Library  Tribune-Review

Literary historian Rob Velella will bring mystery writer Edgar Allan Poe to life during a presentation at Northland Public Library on Tuesday at 7 p.m. 'An Evening ...


Presentation of Clearside Biomedical's Extension Study of PEACHTREE for XIPERE™ Exhibits Durability Following Second Dose  Nasdaq

ALPHARETTA, Ga., Jan. 20, 2019-- Clearside Biomedical, Inc., a biopharmaceutical company dedicated to developing treatments that restore and.


Sikkim CM makes presentation regarding election preparation  Business Standard

Sikkim Chief Secretary A K Srivastava Tuesday made a presentation to the Election Commission of India via video conferencing with regard to preparation for ...


Ditch the notes and smile: Eight hacks to keep your presentations interesting  SmartCompany.com.au

The secret ingredient to a killer work presentation is confidence, but as with any other skill, it takes time and practice to build up confidence.


PowerPoint Presentation Drinking Parties Are A Thing, And I Need To Get My Learn On  Guacamoley

A Twitter user's post about the new PowerPoint trend has gone viral and everyone wants an invite to the next get together!


Presentation focuses on board members' role  Lewiston Sun Journal

BETHEL —SAD 44 School Board directors Monday heard from Executive Director of the Maine School Management Association Steve Bailey. The presentation ...


Reminder: Jan. 23 presentation focuses on help for seniors, family members  MLT News

While most people hope to live a very long, healthy life, being independent until the end, what if that doesn't happen for us or for someone we love?


As budget looms closer, will Jaitley make it in time for presentation?  THE WEEK

Last week, news of soft tissue sarcoma in his thigh generated a lot of concern. arun jaitley. soft tissue sarcoma. budget presentation.


Fairfield police host presentation regarding homelessness  TheReporter.Com

Live in Fairfield and curious about the city's homeless issues? Drop by tonight's presentation by the Fairfield Police Department and learn all about what the ...


Block 22 welcomed kids with "Healthy Habits" presentation  KSNF/KODE - FourStatesHomepage.com

Block 22 welcomed local kids to a presentation on healthy lifestyle choices today.


5 Ways To Supercharge Staff Training Presentations  TrainingZone.co.uk

The question of how to create a supremely engaging presentation when training staff is one that's rumbled on for decades now. There's plenty of rhetoric.


5 tips for delivering a smooth presentation in university  Study International News

Public speaking is among the commonly cited fear people have in life. Despite that, it is an important skill to have that can come in useful across many facets in ...


Pediatric sleep apnea presentation at Southwest  The Journal

The Southwest Health System is hosting a special presentation on pediatric sleep apnea in early February.


Presentation Sisters to build new residences in Aberdeen & Sioux Falls  KSFY

(KSFY) - The Presentation Sisters have announced plans to build two new residences in South Dakota. The new buildings will be constructed in Aberdeen and ...


Presentation Offered at Modesto Junior College on Agriculture as a Major Source of Nitrogen Oxide Pollution  Sierra Sun Times

January 20, 2019 - The Modesto Area Partners in Science (MAPS) is offering a presentation on “Agriculture is a Major Source of Nitrogen Oxide Pollution in ...


Following a 'Kids Talk' presentation, two students bring to light possible sexual abuse at home  WRTV Indianapolis

Directly following a "Body Safety" presentation given by a Madison County child advocacy center, one student in attendance told a staff member about the ...


Presentation on tax law changes is Thursday  Daily Globe

WORTHINGTON — Nancy Hansen and Justin Espenson, Thrivent representatives serving the Worthington area, will give a presentation Thursday at the Center ...


Nature club to host penguins presentation  Monroe County Post

The Burroughs Audubon Nature Club will host Greg Cunningham for a program about penguins at 7:30 p.m. on Feb. 8 at The Clover Center, 1101 Clover St., ...


Area educators hear STEM presentation  Odessa American

District leaders from around the Permian Basin heard a presentation from Vice President of Global STEM Initiatives for Discovery Education Cindy Moss ...


Chamber offers public speaking presentation  Local News Digital

COLUMBUS, Ind. – The Columbus Area Chamber of Commerce is offering tips on public speaking. Taking Care of Business, an instructional presentation on ...


A year of drama surrounds Supreme Court financial presentation  West Virginia MetroNews

CHARLESTON, W.Va. — After a year of drama, representatives of the state Supreme Court were back before lawmakers. Chief Justice Beth Walker presented ...


Local presentation addresses signs, behaviors of human trafficking victims  WSAW

A presentation at the Marathon County Public Library in Wausau addressed human trafficking in the area, where local law enforcement and members of The ...


Highlights from Kroger CEO's presentation  Seeking Alpha

Kroger ([[KR]] +0.8%) CEO Rodney McMullen updated on his outlook for the future of retail at a National Retail Conference. McMullen thinks retail will be d.


Verizon fallacies clear in tower presentation | Letters | azdailysun.com  Arizona Daily Sun

Concerning the cell phone tower application discussed in Sunday's paper, and during the Jan. 9 zoning commission meeting at City Hall...


Vaping Unveiled presentation Thursday | News, Sports, Jobs  Nashua Telegraph

NASHUA – U.S. Department of Health and Human Services data show e-cigarettes are becoming more popular with young people – and the use has grown ...


Friends of the Rail Bridge offer historical presentation  Bismarck Tribune

Friends of the Rail Bridge will co-host a public presentation with the Bismarck Historical Society, “History of the Bis-Man Rail Bridge,” at 6:30 p.m. Monday in ...


Alexa Interrupts Chipmaker Qualcomm Presentation At CES  NPR

The Qualcomm representative was saying smart speakers can recommend hotels and restaurants while people are driving. Alexa said, "That's not true." It's not ...


GL Middle School Garden Club Presentation  wvdispatch.com

Story by Janmarie Foschini The Greenwood Lake Board of Education met on Wed., Jan. 9. Middle School Principal Jeffrey Golubchick opened the meeting.


1900s German immigrants showcased in presentation  Jefferson City News Tribune

Local family history brought more than 60 people to the Missouri State Museum's first Landing After Hours event of the year.


Unique Presentation of SJS in a Female Patient Treated With TMP-SMX  Monthly Prescribing Reference

A recently published case report describing a 27-year-old female patient with a history of polycystic ovary syndrome discusses a rare presentation of Stevens ...


Leeds: Marcelo Bielsa's PowerPoint presentation after 'spying' claims  BBC Sport

When Leeds United manager Marcelo Bielsa held a news conference, nobody expected a full PowerPoint presentation.


Feb. 6: Integrated design, built environment focus of community presentation  WSU News

Washington State University's School of Design and Construction will host a community presentation and panel discussion on integrated design and ...


Have some free food with a Coke presentation  SaukValley.com

ROCK FALLS – Are you thirsty for the history of the world's most famous soft drink, Coca Cola?


Special Collections' Student Curator Program Offers Research, Exhibit Presentation and Production Training  Southern Miss Now

Sharing fascinating subject matter with a broader audience, while gaining valuable research and exhibit production skills, is central to the purpose of the Student ...


Norway board hears presentation on proposed highway garage  Lewiston Sun Journal

NORWAY — The Board of Selectmen was given specifics Thursday night on a new town highway garage under consideration. Town Manager Dennis Lajoie, ...


Corvette Restoration Presentation at Packard Museum Saturday  businessjournaldaily.com

WARREN, Ohio – The National Packard Museum's Coffee & Donuts seminar series returns Jan. 19 with a presentation on Corvette restoration. At noon on ...


Council hears Read Across Mattoon presentation  Journal Gazette and Times-Courier

MATTOON --The City Council heard a presentation Tuesday evening about the 2018-19 Read Across Mattoon book -- "Code of Honor" by Alan Gratz.


Eitforum.com ©