The Ten Essential Tips On Writing A Powerful And Persuasive Presentation


Have you ever had to give a speech?

Do you remember that feeling? A knot in the stomach, sweaty palms and a panic attack!

Not a very pleasant experience. And yet, I'm sure your speech was a success because 90 % of a typical audience want the speaker to succeed.

Yet according to the Book of Lists, speaking in public is one of our greatest fears.

Much of this anxiety is due to a lack of confidence in writing and preparing a speech rather than in the delivery.

Giving a presentation can be a great way to build your business, influence public opinion or share information with AFSA members.

It is an excellent way to stand out from the crowd and make a real difference in people's lives.

What are the secrets of writing a powerful and persuasive speech for any occasion?

Here are 10 tips for turning a good speech into a great one!

1. Have a plan and set some objectives & outcomes.
There is nothing worse than not knowing what you want to achieve. Do you want to educate the audience, inform, inspire, motivate or touch their emotions. Before anything work out what you want to achieve.

2. Have a formal structure - beginning, middle and end.
Audiences love structure and the best speeches stick to this tried and true rule. As they say: "tell them what you're going to say, tell them and then tell them again".

3. Avoid having too much content.
Hands up those that are guilty of this sin. I know I am. I have lost count the number of technical presentations given by CEO's, managers, scientists, engineers, geologists and other professionals who have just put too much content into their presentations. Far too much for an audience to absorb - remember even the best audiences face information overload after 20 minutes. How do you overcome the content crisis? See Tip # 8.

4. Define who your audience is and use the most appropriate communication channels to reach them.
Analyse how your audience likes to take in information - do they like to be visually stimulated or do they enjoy just sitting back and listening. Or do they like to get involved to touch and feel in a kinaesthetic way. Work out the best mix of visual, audio and kinaesthetic and use this in your speechwriting.

5. Research your speech using a range of sources.
Be a keen observer of the trends your audience is likely to be interested in and keep of file of interesting articles and information. If you are time poor- a few quick questions when meeting an audience just prior to a speech, such as "what are the issues facing your business/industry/association at the moment?" can really help target your presentation and build rapport.

6. Use personal stories, examples and metaphors to make intangible concepts tangible.
In many cases you are trying to sell ideas and concepts in a speech. These are intangible and often difficult for the audience to grasp. Personal stories, examples and metaphors make the invisible visible.

7. Have a strong opening and closing.
People remember the opening - first impressions count! The closing is important as it should reinforce the key message you want the audience to go away with in their head after they have heard the presentation. Ending with a 'call to action' can be a powerful way to get your audience to act on your message.

8. Add value and extra detail through a handout.
Here's a tip: if you want to provide detail - put it in a handout! You can get far more content across in the written form than in a speech. Always refer to this in your presentation but hand it out after your speech so the audience is not distracted reading through it while you talk. There is nothing more soul destroying for a presenter to see the audience leafing through written notes rather than looking at you!

9. Use short words and plain English.
The short words are always the best words. Avoid jargon. Use active words instead of passive. This has far more impact in the minds of your listeners.

10. Evaluate and review on a regular basis.

There's nothing more powerful than to hear back a speech you've written. If you are writing a speech for someone else always try and hear the speech or at least get some feedback. Recording and listening back to a presentation is the fastest way to improve your skills.

Thomas Murrell MBA CSP is an international business speaker, consultant and award-winning broadcaster. Media Motivators is his regular electronic magazine read by 7,000 professionals in 15 different countries.

You can subscribe by visiting www.8mmedia.com">http://www.8mmedia.com. Thomas can be contacted directly at +6189388 6888 and is available to speak to your conference, seminar or event. Visit Tom's blog at www.8mmedia.blogspot.com">http://www.8mmedia.blogspot.com.


MORE RESOURCES:
This RSS feed URL is deprecated, please update. New URLs can be found in the footers at https://news.google.com/news


Page Six

Sony avoids mentioning James Gunn at Comic-Con presentation
Page Six
SAN DIEGO, CA — Hours after James Gunn was fired from Walt Disney Studios, Sony remained tight-lipped about him on Friday evening during its San Diego Comic-Con presentation, despite the fact he was supposed to be part of the panel. On Tuesday ...
James Gunn Won't Appear During Sony's Hall H Presentation at San Diego Comic-ConTheWrap
James Gunn Fired as Director of 'Guardians of the Galaxy Vol. 3'Hollywood Reporter
James Gunn on Twitter: "1. Many people who have followed my career know when I started, I viewed myself as a ...Twitter
Deadline -Twitter
all 450 news articles »


Chico Enterprise-Record

Presentation to focus on tips for ministry
Chico Enterprise-Record
Maj. Martin Cooper and his wife, Maj. Nancy Cooper, both retired Salvation Army officers who live in Paradise, will present “Fresh Approaches on the Ministry of Jesus” at 6:30 p.m. Thursday at Craig Memorial Congregational Church. They've engaged in ...



Harvard Business Review

How to Pump Yourself Up Before a Presentation (or Calm Yourself Down)
Harvard Business Review
Public speaking affects people in different ways. Some people get jittery and anxious before they talk; they need to spend time calming themselves down before they go onstage. Other people want to make sure they have extra energy when they're in front ...



FalconStor Software Hosts Second Quarter 2018 Financial Teleconference and Presentation
GlobeNewswire (press release)
AUSTIN, Texas, July 20, 2018 (GLOBE NEWSWIRE) -- After the close of market on Tuesday, August 14, 2018 FalconStor Software, Inc. (OTCQB:FALC), will announce financial results for the second quarter 2018, which ended June 30, 2018. FalconStor will ...



TheStreet.com

Prepare for Volatility Around Biogen Ahead of Alzheimer's ...
TheStreet.com
It's time to temper the excitement around Biogen Inc. (BIIB - Get Report) . Leerink Partners analyst Geoffrey Porges warned the Cambridge, Mass.-based biotech ...

and more »


Bleeding Cool News

Warner Bros Film SDCC 2018 Hall H Presentation Live Blog: Aquaman and Shazam!
Bleeding Cool News
Warner Bros is always one of the highlights of SDCC Hall H presentations, and this year should be no exception: We should get an Aquaman trailer, perhaps some sort of look at Shazam!, plus Fantastic Beasts: The Crimes of Grindelwald, Godzilla: King of ...

and more »


Reuters

Fiat Chrysler CEO could miss second quarter presentation: media
Reuters
MILAN (Reuters) - Fiat Chrysler CEO Sergio Marchionne, who is recovering from a shoulder operation, may not be present to discuss the company's second-quarter earnings with analysts on July 25, Italian website Lettera43 said, without attributing the ...

and more »


Calgary Sun

Comic-Con 2018: Jamie Lee Curtis hugs emotional fan during 'Halloween' presentation
Calgary Sun
SAN DIEGO — In Comic-Con's Hall H, the massive room that holds the highest profile presentations and hosts the biggest movie and television stars, there is still a strict division between the actors on stage and those in the audience. But Jamie Lee ...
'Halloween' Brings Scares — and Tears — to Comic-ConHollywood Reporter

all 99 news articles »


Forbes

The 7 Best Presentation Software Tools For Entrepreneurs
Forbes
Having great ideas, knowing the facts you want to convey and presenting a pitch deck so successfully that you get funded can be very different things. Regardless of the stage of your company, a lot of your success is riding on a few slides. This is ...



Fairfield Daily Republic

Press Release: Presentation on Foot, Ankle Pain Scheduled
Fairfield Daily Republic
Press Release: Presentation on Foot, Ankle Pain Scheduled. By NorthBay Healthcare. Kevin Miller, D.P.M.. When an urgent surgery forced NorthBay Healthcare podiatrist Kevin Miller, D.P.M., to cancel a lecture on foot and ankle pain at the last minute ...


Google News

Eitforum.com ©