|
|
||||||||||||||||||||||||||
|
Be Bold, Branded, and Bespoke - Your Customers Want You to Choose
I had been working on a logo idea for several weeks before I finally realized that it would take from several months to never before I came up with something that would work for me. Scanning the Internet for sites that resembled Logos 'R Us, I found one that had a portfolio that I liked. I contracted for 10 logo ideas figuring that there would be at least one that would suit me. Presto, just like the site said, I had ten ideas in my e-mail box four days later. Gathering input from others, the field was narrowed to one by me. I needed an expert opinion to reassure me, however. I had veteran advertising executive Bill Wheeler take a look at all ten with no other instructions than which one do you like? To my relief, he liked the same one I did. Unlike me, as an experienced professional he had no problem rattling off the reasons why it would be a good choice. Choice is what this article is about. Sometimes our customers and clients are looking for a variety of choices; Baskin Robbins offers 31 flavors for a reason. Other times our customers are looking for an answer, a recommendation, a professional opinion. Bill told me a story about how his former business partner, also very experienced with logos and tag lines, would present his logo ideas to clients. His partner would spend hours on ideas for logos and tag lines and over time, with the aid of years of experience, would come up with the best logo and tag line concept to present to his client. After presenting the logo and tag line, a client once asked him, " That certainly is a great design, but what other ideas did you come up with?" The partner paused then responded, " I have put a great deal of work into this design. This is the best. Would you like me to get ideas numbered two through five out of the wastebasket to show you?" The English have specialty tailors they define as bespoke tailors. Bespoke means "made to order". You get a suit cut just for you. Bill's business partner was a bespoke logo and tag line designer. Offering too many choices is like putting your customer in a candy store, Bill said. Everything looks good to me in a candy store, too. In your business, are you offering 31 flavors for products and services that should be bespoke? The next time you want to close the sale, try starting your closing statement with: "In my professional opinion . . ." Customers love conviction and courage. Doug Emerson trains consults and coaches business owners on how to make more profit in less time using 8 key strategies. He writes a free electronic newsletter about the business of life called Getting to the Point. Free subscription available at the homepage. www.douglasemerson.com">http://www.douglasemerson.com
MORE RESOURCES:
Google News |
 |
|
|
Ten Fun Ways to Liven up Any Presentation Most of us would agree that having humor in our lives increases rapport, strengthens our relationships and overcomes communication barriers. People who work in a positive, often playful environment are more likely to stay. The Presentation After the Presentation Allowing the audience to ask questions after your presentation is an excellent way to reinforce your message and to continue to sell your ideas. In addition, because listeners can ask for clarification, audience members are less likely to leave your presentation with misconceptions about the concepts you delivered. The Crucial Components of a Lesson Plan MAKING INFORMATIVE LESSON PLANS: --The performance objectives should answer this very basic question - what should the trainees be able to do at the end of the training period that they were was not able to do at the beginning of it? --For evaluation procedures, how will the trainee's accomplishment of performance objectives be demonstrated or measured (written test, skill test, skill demonstration)? Evaluation procedures should provide documentation of the achievement of all performance objectives. --For equipment and supplies needed, what is available? What must be used? What cannot be used? What unusual items will be needed? Any special student materials? Instructor materials? Handouts? Lesson plan for the students? Manuals? Visual Aids? Props? --When entering space requirements calculate room size, number of rooms, seating requirements, seating arrangement, writing surface needs, and any special training environment needs. Can Stage Presence be Learned? What is stage presence? Can it be learned?There are, undoubtedly, some 'naturals' in this field. The fine Welsh actor Richard Burton, for example, on his debut performance at 16, playing an extra scrubbing steps, was said to distract the audience from the Shakespearean play! Many actors commented on Burton's extraordinary stage presence, in particular his stillness - the audience were drawn to him even when he was apparently doing nothing. Conducting Successful Training Activities Whether you are training preschoolers in the classroom or executives in the board room, here are 15 premises you might want to keep in mind the next time you're designing training activities.1. How To Run Your Greatest Conference Ever Like most good achievements, a magnificent meeting depends on planning and preparation. These are essential to a good conference and this article explains the basics of what you need to do. Developing Successful Demonstrations SUCCESSFUL DEMONSTRATIONS: All of us have seen demonstrations in one form or another. Some were more successful than others. Cross Cultural Presentations The international flavour of many people's jobs naturally means that there is greater interaction between people from different cultures. Within the business environment, understanding and coping with intercultural differences between people is critical to ensuring that interpersonal communication is successful. Is This Thing On?: Keeping Your Audiences Attention First and foremost, you must deal effectively with your own emotions, ego, hang-ups, inhibitions, and fears. This will release you to focus on the audience is their attention level. Top Ten Tips For Better Business Presentations To Asian Audiences Audiences around the world are all different. Cultural, social and religious differences impact on how people learn, take in information and interact with presenters. Story Telling As a Business Tool Long long ago, it was the time when time itself stood still That was the time this story of story telling began When everyone listened to the story and people learned And that was the time people were also very happy Because they were listening to a story.Stories have been the purveyor of knowledge from time immemorial. Secrets of Successful Presentations Does the thought of speaking in front of others send you running in the opposite direction? Youâ??re not alone. Many people avoid public speaking at all costs â?" and there is a cost. Top 6 Reasons Why You Need a Remote for PowerPoint Presentations A top complaint from audience members is that many presenters put too much emphasis on PowerPoint and technology while neglecting the message and interaction with participants. One way to deliver more effective presentations that improve your connection to your audience is to add a remote control to your presentation tools. Sharpening Your Presentation Skills Regardless of the nature of our job or social standing, sooner or later we will be called upon to make a presentation of one sort or the other. To sharpen your skills, whet your audience's appetite, and educate them, organize your presentation by keeping them in mind. Painless Presentations Did the "Painless" part of the title get your attention?Speaking in front of a group ranks with death of a family member and loosing a job when it comes to the emotional toll it takes on some people.If you are one of those folks who look for any excuse not to give a presentation in a meeting, social club or your church take heart. Tips for Thinking on Your Feet If you really aware and alert, your audience's behavior - faces, bodies, and their hands, will literally transmit scores of "messages." It is possible to judge how well you're being received, how much attention your audience is paying to you, and often how close your objective is to accomplishment. Just Say No to PowerPoint: Enough is Enough! Have you ever been slideswiped? You walk into a meeting and once everyone has arrived, the lights are often dimmed and the show begins. The presenter clicks the mouse again and again, showing you slide after slide until you can take no more. Networking: How to Network Within Your Organisation Although there are any number of different networking groups and events you can attend, some of the best networking can occur within your organisation. To build your profile and reputation internally and understand "who's who in the zoo" it is worth investing time to get to know the people around you. Create A Better Impresion With Your Emails How do you come across in your emails?As I receive more and more requests for assistance by email, I also get more and more poorly worded or badly formatted emails.When you ask someone for help, or approach them for the first time, you will get a much better response if you word your initial contact carefully. Improve Your Bottom Line with What You Say When was the last time you thought about what you were actually saying to potential clients? Are you closing the deal more often than not? Or maybe it's time to revamp your elevator speech or introduction.Remember potential clients do not want to hear statistics about you and your company; they want to know how your product or service will benefit them and make their life easier.
|
|||||||||||||||||||||
| Interesting sites: site map- internet backup | Barbaods travel guide ekspres lån- snus tobacco- snus