10 Profitable Tips for Creating Better Sales Presentations


No matter what your business is, you will enhance your level of success by developing a well-organized sales presentation. A good sales presentation involves two primary elements:

(1) The pre-planned sales talk.

(2) A carefully conceived and organized visual presentation that documents, confirms, supports, and strengthens the oral.

Your visual aid can take a variety of forms. It may be a multi-page flip-over type with elaborate charts and graphs, extensive artwork, color photos, and other attention getting devices. It may be a computer driven multi-media event or a simple on-line presentation from a laptop. Or, it can be a basic set of 8 1/2 X 11 loose-leaf pages that can be arranged to fit diverse selling situations.

Presentations, whether professionally designed or home made, are a vital component of your selling process. Why? Confucius put it this way: "In all things, success depends upon previous preparation, and without such preparation there is sure to be failure." First prepare. Then sell.

Here are ten tips for selling better with prepared presentations.

1. Plan Ahead. Advance preparation is nine-tenths of the sale. Be sure you are organized and equipped to talk, show, and sell. Know all you can about your prospect before you make the presentation. Tailor your products/services benefits to solve your prospects' problems and fill their needs and desires.

2. Make A Great First Impression. A clean uncluttered sales presentation, like an artist's creation, is a mirror-image of your character, personality, and attitude.

3. Be Clear. Be Logical. Be Brief. Don't be brief at the expense of being misunderstood. Clarity starts with you. Clear answers to your prospects overriding question... What can you do for me?...will lead to understanding and sales.

4. Maintain Control. Never sit between two buyers. Don't let the prospect read ahead or thumb through your visual aids until you're ready for him to. Ask the prospect to instruct his secretary to hold all calls during your presentation. (It takes guts to sell.)

5. Seek Change of Pace. Put bounce in your voice. Change pace, tempo, and volume. Ask lots of questions. Get verbal confirmation of agreement at each stage of the presentation.

6. Prepare For Interruptions. Don't be flustered or thrown off balance. Expect interruptions and use them to summarize key sales points.

7. Involve The Prospect. Give the prospect something to feel, handle, manipulate, examine. Let the prospect mentally take possession of your product or service.

8. Gauge Your Progress. Progress should be measured in terms of understanding. No understanding...no sale. The more the prospect agrees with you, the more progress you are making.

9. Give A Complete Sales Talk Every Time. Your presentation must perform four important functions:

(A) Win the prospects attention,

(B) hold his interest,

(C) persuade and convince him of the rightness of your proposition,

(D) prove that a buying decision is a logical step for him to take.

10. Seek A Buying Action...Expect To Close. A good presentation naturally leads to a buying decision. Make it easy for the customer to buy. If your prospect was properly qualified and your sales presentation on target, you will find the selling process goes quickly and easily.

Copyright 2005 Thom Reece All Rights Reserved

Thom Reece is CEO of Online Marketing Resource Center [www.E-ComProfits.com">http://www.E-ComProfits.com] and publisher of "Thom Reece's Web Marketing Strategies & Techniques Newsletter". You may subscribe free at: www.WMSTDirect.com">http://www.WMSTDirect.com, mailto:thom@e-comprofits.com


MORE RESOURCES:
This RSS feed URL is deprecated, please update. New URLs can be found in the footers at https://news.google.com/news


Page Six

Sony avoids mentioning James Gunn at Comic-Con presentation
Page Six
SAN DIEGO, CA — Hours after James Gunn was fired from Walt Disney Studios, Sony remained tight-lipped about him on Friday evening during its San Diego Comic-Con presentation, despite the fact he was supposed to be part of the panel. On Tuesday ...
James Gunn Won't Appear During Sony's Hall H Presentation at San Diego Comic-ConTheWrap
July 20, 2018 - TwitterTwitter
James Gunn Fired as Director of 'Guardians of the Galaxy Vol. 3'Hollywood Reporter
Twitter -Deadline
all 502 news articles »


Chico Enterprise-Record

Presentation to focus on tips for ministry
Chico Enterprise-Record
Maj. Martin Cooper and his wife, Maj. Nancy Cooper, both retired Salvation Army officers who live in Paradise, will present “Fresh Approaches on the Ministry of Jesus” at 6:30 p.m. Thursday at Craig Memorial Congregational Church. They've engaged in ...



Harvard Business Review

How to Pump Yourself Up Before a Presentation (or Calm Yourself Down)
Harvard Business Review
Public speaking affects people in different ways. Some people get jittery and anxious before they talk; they need to spend time calming themselves down before they go onstage. Other people want to make sure they have extra energy when they're in front ...



FalconStor Software Hosts Second Quarter 2018 Financial Teleconference and Presentation
GlobeNewswire (press release)
AUSTIN, Texas, July 20, 2018 (GLOBE NEWSWIRE) -- After the close of market on Tuesday, August 14, 2018 FalconStor Software, Inc. (OTCQB:FALC), will announce financial results for the second quarter 2018, which ended June 30, 2018. FalconStor will ...



TheStreet.com

Prepare for Volatility Around Biogen Ahead of Alzheimer's ...
TheStreet.com
It's time to temper the excitement around Biogen Inc. (BIIB - Get Report) . Leerink Partners analyst Geoffrey Porges warned the Cambridge, Mass.-based biotech ...

and more »


Bleeding Cool News

Warner Bros Film SDCC 2018 Hall H Presentation Live Blog: Aquaman and Shazam!
Bleeding Cool News
Warner Bros is always one of the highlights of SDCC Hall H presentations, and this year should be no exception: We should get an Aquaman trailer, perhaps some sort of look at Shazam!, plus Fantastic Beasts: The Crimes of Grindelwald, Godzilla: King of ...

and more »


Reuters

Fiat Chrysler CEO could miss second quarter presentation: media
Reuters
MILAN (Reuters) - Fiat Chrysler CEO Sergio Marchionne, who is recovering from a shoulder operation, may not be present to discuss the company's second-quarter earnings with analysts on July 25, Italian website Lettera43 said, without attributing the ...

and more »


Calgary Sun

Comic-Con 2018: Jamie Lee Curtis hugs emotional fan during 'Halloween' presentation
Calgary Sun
SAN DIEGO — In Comic-Con's Hall H, the massive room that holds the highest profile presentations and hosts the biggest movie and television stars, there is still a strict division between the actors on stage and those in the audience. But Jamie Lee ...
'Halloween' Brings Scares — and Tears — to Comic-ConHollywood Reporter

all 99 news articles »


Forbes

The 7 Best Presentation Software Tools For Entrepreneurs
Forbes
Having great ideas, knowing the facts you want to convey and presenting a pitch deck so successfully that you get funded can be very different things. Regardless of the stage of your company, a lot of your success is riding on a few slides. This is ...



Fairfield Daily Republic

Press Release: Presentation on Foot, Ankle Pain Scheduled
Fairfield Daily Republic
Press Release: Presentation on Foot, Ankle Pain Scheduled. By NorthBay Healthcare. Kevin Miller, D.P.M.. When an urgent surgery forced NorthBay Healthcare podiatrist Kevin Miller, D.P.M., to cancel a lecture on foot and ankle pain at the last minute ...


Google News

Eitforum.com ©