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Media Training 101: Mastering the Television Interview
As I travel around the world I always enjoy sampling the media in different countries. Even if I don't speak Thai, Bahasa or Mandarin, watching local news services always provides a unique insight into local culture. I was recently watching a story on a new biotech company on Channel News Asia in Singapore. The story had interviews with both the China-based CEO and biotech venture capitalists in Singapore. One of the visual images that struck me was how professional, persuasive and powerful the Chinese CEO looked compared to the Singapore interviewees. The simple difference was the Chinese CEO was wearing a dark suit jacket whereas the Singpore-based talent simply had on a tie and white shirt. Attention to detail like this can make or break your image and ability to persuade others. Here are the Top 10 Tips for TV Interviews: 1. Avoid the phrase "I think" This phrase weakens the impact of your message and sound bite. It adds no value and should be avoided. 2. Always wear a dark jacket for business interviews Always have on hand a dark jacket to wear for TV interviews. This will give your body shape conveying confidence, credibility and charisma. 3. Avoid white shirts without jackets A white shirt without a jacket is going to make your head look like a pale, washed out balloon floating around the screen. Avoid this unless you have a great tan or dark complexion. 4. Lean slightly forward towards the camera That great Western Australian-born TV communicator, artist and inventor of the wobbleboard, Rolf Harris was a master at creating intimacy with viewers by subtle changes to the angle of his head in relation to the TV camera. Leaning forward slightly will give you more presence and intimacy, as well as making you look thinner. 5. Avoid looking directly at the camera Having been a TV weather presenter, looking directly at a TV camera to deliver messages is a really challenging skill. Avoid looking directly at the camera unless you're a seasoned pro. 6. Look at the interviewer Look directly at the journalist to avoid 'wandering eyes' syndrome. Looking around furtively will make you appear shifty and untrustworthy. 7. Always control the background visuals Control the background of your TV interview with the message you want to convey. Your logo flashed up behind you for 7 seconds can be worth upwards of $50,000 in free branding. 8. Work on your "quotable quote" Your media message must be succinct, memorable and to the point. 9. Avoid milk, caffeine and alcohol Milk will clog up your mouth and caffeine and alcohol will dull your senses and make you want to go to the toilet. Stick to water and make sure you are fully hydrated. 10. Practice Nothing is known to improve your skills more than rehearsing, practising and then reviewing your performance. Thomas Murrell MBA CSP is an international business speaker, consultant and award-winning broadcaster. Media Motivators is his regular electronic magazine read by 7,000 professionals in 15 different countries. You can subscribe by visiting www.8mmedia.com">http://www.8mmedia.com. Thomas can be contacted directly at +6189388 6888 and is available to speak to your conference, seminar or event. Visit Tom's blog at www.8mmedia.blogspot.com">http://www.8mmedia.blogspot.com.
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How to Prevent Presentation and Speaking Disasters I just got back from my whirlwind speaking engagements and it occurred to me that you might be interested in these recent experiences (especially since speaking in the number one way to increase to raise your visibility and credibility in the industry). In a matter of two weeks, I spoke at two different conferences. Tough Talk: Bad News Delivered the Right Way Communicating Bad News The Right WayIt's the rare executive who actually enjoys speaking before groups of people, even under the best of circumstances. Public speaking routinely ranks highest on people's list of fears. Powerful Presentations: How to Write and Deliver a Presentation to Remember If the mere thought of standing up in front of an audience makes your knees quiver, you should know that you're not alone. Public speaking is one of the top fears listed by Americans and for good reason- most of us don't do it very often. Improve Your Bottom Line with What You Say When was the last time you thought about what you were actually saying to potential clients? Are you closing the deal more often than not? Or maybe it's time to revamp your elevator speech or introduction.Remember potential clients do not want to hear statistics about you and your company; they want to know how your product or service will benefit them and make their life easier. Tips to Energize Your Presentations "There can be no knowledge without emotion. We may be aware of a truth, yet until we have felt its force, it is not ours. Why You Need a Lesson Plan LESSON PLAN DEVELOPMENT: Lesson plans, believe it or not, are a lot like the maps you have in the back seat of your car. They're probably not covered with the ketchup and pencil marks that your maps are, but they are directional guides. 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