|
|
||||||||||||||||||||||||||
|
Media Training 101: Mastering the Television Interview
As I travel around the world I always enjoy sampling the media in different countries. Even if I don't speak Thai, Bahasa or Mandarin, watching local news services always provides a unique insight into local culture. I was recently watching a story on a new biotech company on Channel News Asia in Singapore. The story had interviews with both the China-based CEO and biotech venture capitalists in Singapore. One of the visual images that struck me was how professional, persuasive and powerful the Chinese CEO looked compared to the Singapore interviewees. The simple difference was the Chinese CEO was wearing a dark suit jacket whereas the Singpore-based talent simply had on a tie and white shirt. Attention to detail like this can make or break your image and ability to persuade others. Here are the Top 10 Tips for TV Interviews: 1. Avoid the phrase "I think" This phrase weakens the impact of your message and sound bite. It adds no value and should be avoided. 2. Always wear a dark jacket for business interviews Always have on hand a dark jacket to wear for TV interviews. This will give your body shape conveying confidence, credibility and charisma. 3. Avoid white shirts without jackets A white shirt without a jacket is going to make your head look like a pale, washed out balloon floating around the screen. Avoid this unless you have a great tan or dark complexion. 4. Lean slightly forward towards the camera That great Western Australian-born TV communicator, artist and inventor of the wobbleboard, Rolf Harris was a master at creating intimacy with viewers by subtle changes to the angle of his head in relation to the TV camera. Leaning forward slightly will give you more presence and intimacy, as well as making you look thinner. 5. Avoid looking directly at the camera Having been a TV weather presenter, looking directly at a TV camera to deliver messages is a really challenging skill. Avoid looking directly at the camera unless you're a seasoned pro. 6. Look at the interviewer Look directly at the journalist to avoid 'wandering eyes' syndrome. Looking around furtively will make you appear shifty and untrustworthy. 7. Always control the background visuals Control the background of your TV interview with the message you want to convey. Your logo flashed up behind you for 7 seconds can be worth upwards of $50,000 in free branding. 8. Work on your "quotable quote" Your media message must be succinct, memorable and to the point. 9. Avoid milk, caffeine and alcohol Milk will clog up your mouth and caffeine and alcohol will dull your senses and make you want to go to the toilet. Stick to water and make sure you are fully hydrated. 10. Practice Nothing is known to improve your skills more than rehearsing, practising and then reviewing your performance. Thomas Murrell MBA CSP is an international business speaker, consultant and award-winning broadcaster. Media Motivators is his regular electronic magazine read by 7,000 professionals in 15 different countries. You can subscribe by visiting www.8mmedia.com">http://www.8mmedia.com. Thomas can be contacted directly at +6189388 6888 and is available to speak to your conference, seminar or event. Visit Tom's blog at www.8mmedia.blogspot.com">http://www.8mmedia.blogspot.com.
MORE RESOURCES:
Google News |
 |
|
|
Writing The Query Letter The query letter is simply a business letter that serves a dual purpose. It is an introduction of you to an agent, and an inquiry as to whether the agent would be interested in seeing a particular piece of your work. Developing Successful Demonstrations SUCCESSFUL DEMONSTRATIONS: All of us have seen demonstrations in one form or another. Some were more successful than others. Handling Questions with Authority At some point in your presentation you will be expected to answer questions from your audience. They might have some burning questions that need to be answered before they buy into your message. A Discussion about Facilitation Skills Interview with Julia Apple-Smith, Manager of Employee Development at Sauer-Danfoss Ames, Iowa about Facilitation Skills:Q: Would you tell me a little bit about the culture at Sauer-Danfoss?Julia: About nine years ago, Dave Pfeifle, President and CEO had a vision for us to change our culture. We, at one time, were part of the Sundstrand Corporation, and as such, over time, had evolved into a company that was fairly autocratic and not very customer focused. Can Stage Presence be Learned? What is stage presence? Can it be learned?There are, undoubtedly, some 'naturals' in this field. The fine Welsh actor Richard Burton, for example, on his debut performance at 16, playing an extra scrubbing steps, was said to distract the audience from the Shakespearean play! Many actors commented on Burton's extraordinary stage presence, in particular his stillness - the audience were drawn to him even when he was apparently doing nothing. The Missing Link in Presentation Skills Training Imagine you are the most amazing figure skater who ever lived. When rehearsing in a peaceful, empty rink, you demonstrate the ultimate in athleticism and artistry. Shamus Browns Top 5 Sales Presentation Tips When its time to give your next sales presentation, here are my favorite tips for delivering powerful, charismatic, and engaging sales presentations. #1 - PLANT YOUR FEET SQUARELY ON THE FLOOR How you hold your physical body during your sales pitch communicates a tremendous amount of information about you to your audience. Your Unique Point of View I had a chance to go to one of those big positive thinking rallies recently. I am one of those positive personal growth people that really enjoy that kind of thing. Networking: How to Network Within Your Organisation Although there are any number of different networking groups and events you can attend, some of the best networking can occur within your organisation. To build your profile and reputation internally and understand "who's who in the zoo" it is worth investing time to get to know the people around you. Ten Tips on Using Flip Charts and Whiteboards Flip charts are so common that we all think we can use them. But how often have you sat in presentations wondering what all the scribble was really about? Like many people you have probably seen flip charts that make no sense, that you can't read from the back of the room and that look like a spider has crawled over them. Presentation Power Does Not Come From PowerPoint You speak before a group. You present your message. Dump Your Speeches For Leadership Talks The CEO of a worldwide business asked me to help him develop a talk he planned to give to several hundred of his top executives. He said, "I feel as if I'm Daniel going into the lion's den. The Upside to an Auditory Rehearsal Many experienced trainers feel that there is something lacking in their rehearsals, even after mentally reviewing their notes and presentation aids. They'll know their style and method of delivery. How to Prevent Presentation and Speaking Disasters I just got back from my whirlwind speaking engagements and it occurred to me that you might be interested in these recent experiences (especially since speaking in the number one way to increase to raise your visibility and credibility in the industry). In a matter of two weeks, I spoke at two different conferences. Tough Talk: Bad News Delivered the Right Way Communicating Bad News The Right WayIt's the rare executive who actually enjoys speaking before groups of people, even under the best of circumstances. Public speaking routinely ranks highest on people's list of fears. Powerful Presentations: How to Write and Deliver a Presentation to Remember If the mere thought of standing up in front of an audience makes your knees quiver, you should know that you're not alone. Public speaking is one of the top fears listed by Americans and for good reason- most of us don't do it very often. Improve Your Bottom Line with What You Say When was the last time you thought about what you were actually saying to potential clients? Are you closing the deal more often than not? Or maybe it's time to revamp your elevator speech or introduction.Remember potential clients do not want to hear statistics about you and your company; they want to know how your product or service will benefit them and make their life easier. Tips to Energize Your Presentations "There can be no knowledge without emotion. We may be aware of a truth, yet until we have felt its force, it is not ours. Why You Need a Lesson Plan LESSON PLAN DEVELOPMENT: Lesson plans, believe it or not, are a lot like the maps you have in the back seat of your car. They're probably not covered with the ketchup and pencil marks that your maps are, but they are directional guides. Painless Presentations Did the "Painless" part of the title get your attention?Speaking in front of a group ranks with death of a family member and loosing a job when it comes to the emotional toll it takes on some people.If you are one of those folks who look for any excuse not to give a presentation in a meeting, social club or your church take heart.
|
|||||||||||||||||||||
| Interesting sites: site map- internet backup | Barbaods travel guide ekspres lån- snus tobacco- snus