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Too Many Choices - Dont Confuse Your Customers
Conventional wisdom is that the more choices customers have, the more likely they will buy. That may be true when customers have very specific wants or needs, and they know what those wants or needs are. However, often having lots of choices just confuses customers and they don't buy anything. One company tested this idea this way: They put 26 flavors of jams and preserves on a table. Customers could taste any or all of them, and if they made a purchase they got $1 off. People circled and chatted, but they didn't buy. There were more choices than they could effectively process, so they withdrew. Later, the company repeated the exercise with just six flavors. This time, people sampled and they bought. After all, isn't it easier to make a choice between raspberry and grape than it is to choose from among red raspberry, golden raspberry, black raspberry, golden red raspberry . . .well, you get the idea. If you find that your customers are knowledgeable and opinionated, and they want lots of options available, you can offer choices while still making it easy for the undecideds. Offer a "standard" or basic product that meets most customers' needs. Make options available, but package some of the most popular options together. Car manufacturers do this, for example. Bundle products together so that customers don't have a lot of decisions to make, and they will appreciate how easy it is to buy from you. Somewhere between Henry Ford's, "You can get it in any color, as long as it's black," and today's trend of too many choices, will be the level of choice your customers find comfortable. Find that level and you've found your customers. Copyright Cathy Stucker. As the Idea Lady, Cathy Stucker can help you attract customers and make yourself famous with inexpensive and free marketing ideas. Get www.IdeaLady.com/">free marketing tips, articles and more at www.IdeaLady.com/">http://www.IdeaLady.com/.
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Audience Respect One of the biggest mistakes most presenters make is in not considering or respecting their audience when preparing their talks. Showing respect means not boring them to tears with a data dump of information which is meaningless to them. Projector Hire - Choosing the Right One for Your Presentation Calling a projector hire company will often get you confused as they ask: What lumens do you need? (Lumens is the brightness of the projector) What resolution do you need? (Resolution is the number of pixels at which the display device does not have to expand or compress the input signal) What type: install, desktop or portable? (Install projectors tend to be larger and heavier, desktop ones are small and light and portable are somewhere in between!) 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Creating Your Presentation Success With a Positive "I CAN" Attitude According to the Lamalle Report on Top Executives of the 1990s, one of the most important factors in determining financial success by those earning over $250,000 is being enthusiastic and having a positive attitude (46%). Apparently, successful people never underestimate the power of positive thinking. Beetle Bailey and Presentation Skills In March 2002, the comic strip Beetle Bailey contained a valuable lesson for business presenters. As General Halftrack walked into his office, his secretary asked: "How was Lt. Practice Makes Perfect - 7 Tips for Making the Most of Your Presentation Practice Believe it or not, preparation is a better determinant of presentation success than knowledge, experience, or even talent. The best presenter is almost always the presenter who is the most prepared. Ancient PowerPoint Secrets: Ask Your Grandma! Yes, there are ancient PowerPoint secrets.. 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