Shamus Browns Top 5 Sales Presentation Tips


When its time to give your next sales presentation, here are my favorite tips for delivering powerful, charismatic, and engaging sales presentations.

#1 - PLANT YOUR FEET SQUARELY ON THE FLOOR

How you hold your physical body during your sales pitch communicates a tremendous amount of information about you to your audience. Studies have shown a person will unconsciously interpret approximately 55% of the meaning of your message from physiological cues in your body position, stance, and facial expressions.

Deliver your presentation from a position of confidence. Stand with your feet squarely between your shoulders. Distribute your weight evenly between your legs, and plant your feet firmly on the ground. Keep your arms relaxed at your sides, until your are ready to make a gesture.

Shifting your weight from one leg to another communicates to the audience a lack of confidence. This comes across unconsciously in that if you were to ask someone, a typical response might be "he didn't seem like believed in his company" or "I not sure that I can trust her".

Try both the balanced and the unbalanced speaking postures right now, and see which one makes you feel more confident and ready for your next sales presentation.

#2 - GET PUMPED UP

It is your job to lead the audience. The reason they are there to get something from you. So you must lead them where you want them to go. If you want people to get excited about your product or to feel a sense of trust towards you and your company, you must first create this emotion within yourself.

How do you do this? Simple. Do whatever it takes to get yourself excited. Jump up and down. Clap your hands. Play your favorite music loud. High five your sales partner. You can do this where you won't be seen by the prospect (in your car, in the customer's stairwell, bathroom or outside the building). What do you think a rock star or an actor does to warm-up before going on stage?

The idea is to begin your presentation in an absolutely great state. Do this right and the audience will follow your where you want them to go.

Special tip: Use this technique before making important phone calls so that you are "on" when you make the call.

#3 - WARM-UP THE AUDIENCE

Another thing big rock stars do before coming out on stage is they have warm-up acts. The job of a warm-up act is to get the audience in a mood will be receptive of the main act's energy.

You can accomplish this same effect by simply playing music before you start your presentation. Many laptops have CD players these days, or you can use a boom-box. The type of music you play will depend on your audience, and the emotional state that you want to warm your audience up to. Just think about how this will set you apart from your competition's stale PowerPoint slide show.

#4 - BEGIN WITH AUDIENCE PARTICIPATION

The more rapport you have with an individual or a group, the more receptive they will be to your message. One way to build rapport with your audience is by asking questions of your audience during your first few minutes on stage.

Ask a question or two that most people can easily answer (but don't put anyone on the spot too much). Questions such as "How far did you come to get here?" and "How long have you been working in this field?" easily get conversation going and begin creating a relationship between you and your audience.

#5 - SUSTAIN EYE CONTACT WITH INDIVIDUALS

You probably know you should do this. Now here's why and how.

The more frequently you change the location of your focus, the more new information your brain is taking in. Your eyes are the visual sensory input system for your brain. Change focus fast enough and frequently enough, and you overload your brain to the point where you forget where you are at in the presentation. Aaaaggh!

Maintain your concentration on what you want to say next by fixing your visual focus for short periods of time. Do this by completing a thought or a sentence (whichever you find easier) while sustaining eye contact with one person. Move eye contact to a new person with each new thought or sentence.

© 1999-2004 Shamus Brown, All Rights Reserved.

Shamus Brown is a Professional Sales Coach and former high-tech sales pro who began his career selling for IBM. Shamus has written more than 50 articles on selling and is the creator of the popular Persuasive Selling Skills CD Audio Program. You can read more of Shamus Brown's sales tips at Sales-Tips.industrialEGO.com/">http://Sales-Tips.industrialEGO.com/ and you can learn more about his persuasive sales skills training at www.Persuasive-Sales-Skills.com/">http://www.Persuasive-Sales-Skills.com/


MORE RESOURCES:

Cleveland waste-to-energy plant proposal too costly, consultants' presentation ...
Plain Dealer
When consultants from the firm Gershman, Brickner & Bratton finally presented their findings at a council committee meeting last week, Silliman foreshadowed what he repeatedly called "the punch line" -- that the administration's long-championed ...

and more »


Green Building Council to host presentation on LEED certification for existing ...
Syracuse.com
Syracuse, NY -- The New York Upstate Chapter of the U.S. Green Building Council will host a presentation Thursday, May 23, on how to obtain certification under the council's Leadership in Energy and Environmental Design program for the operation and ...

and more »


Small Business Trends

How to "Own the Room" in Any Presentation
Small Business Trends
own the room Have you ever “owned a room?†I don't mean in terms of actual real estate, but rather in terms of mental real estate? If you have, you'll never forget the feeling of having every eye in the room on you, people practically breathing along ...



Telegraph.co.uk

Chelsea's Europa League trophy presentation gatecrashed by 11-year-old ...
Telegraph.co.uk
... a photo taken with his heroes Fernando Torres and Rafael Benítez. As one thing led to another and he found himself climbing the steps behind Torres, even shaking the hand of Uefa president Michel Platini, who was leading the presentation. And you are?
Video: 11-year-old Liverpool fan gatecrashes Chelsea trophy presentationGiveMeFootball.com

all 25 news articles »


Library board presentation to follow city commission meeting
Winfield Daily Courier Online
The Winfield Public Library Board will make a presentation to the Winfield City Commission Monday immediately following the regular city commission meeting. The meeting and the presentation are both open to the public and will take place in the ...



The Atlantic Wire

Live-Blog: CW Upfront Presentation
Deadline.com
After three days of marathon presentations, it's hard to surprise weary upfront goers. But the network found a way to cheer them up when everyone's attendance bracelets lit up and began to pulsate to the dance music of presentation's opening act ...
TV Upfronts: 5 Takeaways from CW's Presentation - The Hollywood ReporterHollywood Reporter

all 6 news articles »


Fire officials upset after Ypsilanti City Council declines request for public ...
AnnArbor.com
City Council Member Susan Moeller requested the presentation be added to a future council meeting after being approached by Ypsilanti Fire Union President Ken Hobbs. Moeller thinks the possible creation of a hybrid model should be discussed more in ...



New York Daily News

Live-Blog: CBS Upfront Presentation
Deadline.com
The CBS upfront presentation today calls for a drinking game: How many times we'll hear from the stage that CBS is No. 1? First off hammering out the message is the network's head of sales Jo Ann Ross, who re-created Carrie Underwood's infamous ...
TV Upfronts: 7 Takeaways From the CBS Presentation - The Hollywood ReporterHollywood Reporter
The Upfronts: Robin Williams returns to TV after 20 yearsAdNews
CBS CEO Les Moonves 'flattered' that Jimmy Kimmel calls network 'a bunch of ...New York Daily News

all 28 news articles »


Crunchyroll News

VIDEO: "Hatsune Miku Project mirai 2" Nintendo Direct Info Presentation
Crunchyroll News
Hatsune Miku takes her vocaloid buddies out for a new Nintendo 3DS musical venture this fall in Project mirai 2. The overhauled graphics will feature the dancing, singing characters in new costumes and nendoroid designs, with a set of full-lengthed ...

and more »


Brent Brookler Shows Off Flowboard's iPad Presentation Builder
TechCrunch
First, Brookler showed us the beginning of creating a presentation. He chose a template, imported media, and was able to directly manipulate that media using the touchscreen. Then he showed us a finished presentation (it was kind of a like cooking show ...

and more »

Google News

Eitforum.com ©