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Story Telling As a Business Tool
Long long ago, it was the time when time itself stood still Stories have been the purveyor of knowledge from time immemorial. Much before the advent of writing and publishing story telling was used as a means of communicating essential knowledge and preserve it for the future generations. Our ancient elders were wise men who understood that for knowledge to be kept alive, absorbed and passed on from generation to generation they needed an interesting methodology. That became the art of story telling. The historical facts were woven into interesting fiction which held the attention and curiosity of man and made them pass it on to their next generation. Every culture has its rich fables woven with the moral fabric necessary for the evolution of a civil society. With the development of writing skills, from stone and clay tablets to the modern printing technology and now the digital publishing stories never lost their power in communicating and has remained one of the best sources for transfer of knowledge effectively. Now leadership is all about using story telling to craft their success . Take any successful business or political leader and you would find that they are master story tellers. "The essence of American presidential leadership, and the secret of presidential success, is storytelling."-Evan Cornog in 'The Power and the Story: How the Crafted Presidential Narrative Has Determined Political Success from George Washington to George W. Bush'; A powerful statement indeed about story telling. So how can we ordinary mortals use story telling to our advantage and success? Start everything you do whether you are writing or speaking with a short story, a personal anecdote or an interesting event. Instead of reeling out impressive statistics tell a story with a human touch to emphasize the same point. It is more interesting why someone bought your products than the number of people who bought it. Read plenty of interesting stories and episodes for all occasions and weave them in appropriate places instead of long drawn narratives to convey your message. Put emotion behind the story to make it more appealing. Make the story telling a lot of fun. This will break the monotony of dry business presentations. Use the story to create a grand vision about your business, a larger than life image about your brand and as motivational tool. Use story telling to show you are person in the flesh and blood with the same weaknesses similar dispositions as the audience to get close to their hearts. Use your creativity in story telling to shape up opinions and decisions which you want. The better story teller wins. So plan your story. Polish it up. Don't miss a chance to tell the story. "You are the storyteller of your own life, and you can create your own legend or not."-Isabel Allende. R.G. Srinivasan is a Certified Trainer, Writer and Author with more than two decades of managerial experience. He also writes a regular blog on home-business resources which you may check out at www.home-businessresources.blogspot.com">http://www.home-businessresources.blogspot.com for online marketing tips, resources, opportunities and online promotional strategies
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Top Ten Rules for Effective Presentations I am of the belief that the majority of people can improve their presentations dramatically by focusing on eliminating bad habits and presentation skills more than seeking to add anything on. How often have you come out of a seminar and overheard someone say, "Wow, she was great! Did you see how effectively she used her hand gestures?"That said, here are some ideas to help you become a better speaker. A Discussion about Facilitation Skills Interview with Julia Apple-Smith, Manager of Employee Development at Sauer-Danfoss Ames, Iowa about Facilitation Skills:Q: Would you tell me a little bit about the culture at Sauer-Danfoss?Julia: About nine years ago, Dave Pfeifle, President and CEO had a vision for us to change our culture. We, at one time, were part of the Sundstrand Corporation, and as such, over time, had evolved into a company that was fairly autocratic and not very customer focused. Present for Success: Simple Strategies to Add Confidence and Credibility to Your Next Presentation Tomorrow's the day and you're dreading it. You're scheduled to give a presentation to the senior management team about the new program you're proposing. Fading into Sameness: How Too Many Slides Can Ruin Your Presentation "I have a love/hate relationship with PowerPoint. In the right hands, it's a great presentation tool. Dump Your Speeches For Leadership Talks The CEO of a worldwide business asked me to help him develop a talk he planned to give to several hundred of his top executives. He said, "I feel as if I'm Daniel going into the lion's den. The Missing Link in Presentation Skills Training Imagine you are the most amazing figure skater who ever lived. When rehearsing in a peaceful, empty rink, you demonstrate the ultimate in athleticism and artistry. Is Now Really the Time to Hire a Professional Speaker? Since the events of September 11th and the economy slipping into recession, many organizations have been faced with deep budget cuts. Given the current financial hardships and wide spread layoffs, some managers are questioning whether they should continue to invest in bringing professional speakers into their organizations. Tech Tips: PowerPoint Keyboard Shortcuts for PowerPoint Slide Shows Whether you use a mouse or a remote control to navigate through a PowerPoint slide show presentation, it is also handy to use keyboard shortcuts. Here is a selection to try:? Run a slide show: [F5]. Media Training Tips: Maximising Your Media Moment Media training is a 'must do' professional development program for any serious leader or manager.Media interview training provides you with the skills to effectively deal with the media. Kvetching Behavior and How it Hinders Success Kvetching is the Yiddish word for complaining, hand to the forehead, why is this happening to me, complaining, griping, and mental misery. In marketing it's always time for us to take a serious look at how our attitude affects our business. The Ten Essential Tips On Writing A Powerful And Persuasive Presentation Have you ever had to give a speech?Do you remember that feeling? A knot in the stomach, sweaty palms and a panic attack!Not a very pleasant experience. And yet, I'm sure your speech was a success because 90 % of a typical audience want the speaker to succeed. Can Stage Presence be Learned? What is stage presence? Can it be learned?There are, undoubtedly, some 'naturals' in this field. The fine Welsh actor Richard Burton, for example, on his debut performance at 16, playing an extra scrubbing steps, was said to distract the audience from the Shakespearean play! Many actors commented on Burton's extraordinary stage presence, in particular his stillness - the audience were drawn to him even when he was apparently doing nothing. Wow! Is That ME? - Creating a Powerful One-Page Bio First of all, what is a bio sheet and why do you need one? A bio sheet is a one page description of who you are--your background and achievements. Your bio is an important part of how you present yourself to potential clients. Sharpening Your Presentation Skills Regardless of the nature of our job or social standing, sooner or later we will be called upon to make a presentation of one sort or the other. To sharpen your skills, whet your audience's appetite, and educate them, organize your presentation by keeping them in mind. What Every Manager Should Know About How to Sharpen His Presentation Skills Regardless of the nature of our job or social standing, sooner or later we will be called upon to make a presentation of one sort or the other. To sharpen your skills, whet your audience's appetite, and educate them, here is the key to your success: organize your presentation by keeping them in mind. How You Can Save On Conference Calling In recent years, companies have recognized the need to expand their businesses in the international arena. Breakthroughs in communications and transportation have facilitated this move and have enabled these companies to trade in various countries all over the globe. Show the World Your Wares Easily and Inexpensively You've spent a lot of time preparing your PowerPoint presentations and now you're ready to show the world all your company has to offer. You set up some appointments for sales presentations with a few members of the local Chamber of Commerce. Steps to a Successful Audience/Trainer Relationship A major cause of trainers being unreceptive to their audience is stage fright. Being so self-involved the trainer has very little energy to devote to making personal contact. The Who, What, Where and When of Color In Your Documents This article will help you to assess and maximise the impact your use of color in your documents and presentations will have on the readers. First of all you need to identify the following; who your readers are what your purpose is when to use color where to use color Who and What?Determine who your target readers are and what the specific purpose of the document is. Let Me Tell You a Little Story Once upon a time there was a businessperson who had the task of convincing an audience of the need for the business to plan better for the future. Instead of starting out with a spreadsheet and a long list of numbers he started with a story we all know, "The Three Little Pigs.
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