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Media Training 101: Where To Look During A Television Interview
Ever had that uncomfortable feeling of not knowing where to look when making a point, delivering a message or asking a question? Nervous furtive glances looking sideways, upwards or downwards? Anywhere but the gaze of the person you're trying to persuade and influence. Effective communication is about making an emtional connection with another human being. Media relations strategy is about using the media and dealing with one person to get your message across to many. The question most often asked by people wanting media training advice is where to look during a TV interview. Well, here are some key dos and don'ts. 1. Don't Look At The Camera It is just a hunk of metal and glass and won't smile back at you! 2. Don't Look At Your Feet Feet are good for walking on and never provide the positive feedback you're looking for when under pressure. 3. Don't Bury Your Chin in Your Chest You will mumble, stumble and be hard to hear. 4. Don't Look Up The ceiling of a room or sky rarely delivers the inspiration, word or phrase you're seeking. You will just come across as uncertain. 5. Don't Look to the Side Eye movement to the side makes you appear shifty and untrustworthy. 6. Do Take Your Sunglasses Off Sunglasses on TV is not a cool look. Even for rock stars. 7. Do Look at the Reporter Direct and firm eye contact establishes authority. 8. Do Address Each Question at a Press Conference Answer each question individually rather trying to engage everyone. 9. Do Remove Your Glasses 10 Minutes Prior Avoid unsightly red marks on the bridge of your nose by removing your glasses prior to an interview. Better still wear contacts. 10. Do Memorise, Practice and Rehearse Your Quotable Quote You can't read notes on camera. Plan, prepare and practice saying your seven-second sound bite before the camera rolls. Thomas Murrell MBA CSP is an international business speaker, consultant and award-winning broadcaster. Media Motivators is his regular electronic magazine read by 7,000 professionals in 15 different countries. You can subscribe by visiting www.8mmedia.com">http://www.8mmedia.com. Thomas can be contacted directly at +6189388 6888 and is available to speak to your conference, seminar or event. Visit Tom's blog at www.8mmedia.blogspot.com">http://www.8mmedia.blogspot.com.
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Networking: How to Network Within Your Organisation Although there are any number of different networking groups and events you can attend, some of the best networking can occur within your organisation. To build your profile and reputation internally and understand "who's who in the zoo" it is worth investing time to get to know the people around you. Presentation Skills: Be More Productive Using a Facilitator Mode There are many definitions for presentations. When you present there are also many different modes you can focus on. The Presentation After the Presentation Allowing the audience to ask questions after your presentation is an excellent way to reinforce your message and to continue to sell your ideas. In addition, because listeners can ask for clarification, audience members are less likely to leave your presentation with misconceptions about the concepts you delivered. Watch Out For Power Thieves "I'm not an expert on this topic, but . . Nonverbal Communication in Business There are five key elements that can make or break your attempt at successful nonverbal communication in business: Eye contact Gestures Movement Posture, and Written communication Let's examine each nonverbal element in turn to see how we can maximise your potential to communicate effectively.. Projector Hire - Choosing the Right One for Your Presentation Calling a projector hire company will often get you confused as they ask: What lumens do you need? (Lumens is the brightness of the projector) What resolution do you need? (Resolution is the number of pixels at which the display device does not have to expand or compress the input signal) What type: install, desktop or portable? (Install projectors tend to be larger and heavier, desktop ones are small and light and portable are somewhere in between!) What you should ask yourself are the following simple questions: How many people will need to see the projected image?A 1000 lumens projector will usually be sufficient for a smaller meeting - up to 20 people. 2000 lumens is better. Just Say No to PowerPoint: Enough is Enough! Have you ever been slideswiped? You walk into a meeting and once everyone has arrived, the lights are often dimmed and the show begins. The presenter clicks the mouse again and again, showing you slide after slide until you can take no more. 5 Breakthrough Marketing Ideas Do you ever get frustrated with your marketing? Are you putting in a lot of effort but not getting the results you want? Don't you wish you could just hit a switch and get a better response from your mailings, sales calls and web site?You hear a lot about breakthroughs; is it all hype, or can you really create a breakthrough in your marketing and sales? I know that you can.I spent last weekend skiing in Vermont with my spouse, nephew and his finance Sonia. How to Teach: Lecture vs. Discussion WHEN ONLY A LECTURE WILL DO: Under certain circumstances, of course, the lecture is the only workable format. For instance, when it is necessary to reach a large audience in a short time frame, or when the attendees have no knowledge of the subject whatsoever, there is really no choice. Polishing Your Sales Presentation Summer is here! It's time to bring out your summer attire, take a vacation and reflect upon your achievements thus far this year. Look back at the past few months of your sales production . Kvetching Behavior and How it Hinders Success Kvetching is the Yiddish word for complaining, hand to the forehead, why is this happening to me, complaining, griping, and mental misery. In marketing it's always time for us to take a serious look at how our attitude affects our business. Present for Success: Simple Strategies to Add Confidence and Credibility to Your Next Presentation Tomorrow's the day and you're dreading it. You're scheduled to give a presentation to the senior management team about the new program you're proposing. Improve Your Bottom Line with What You Say When was the last time you thought about what you were actually saying to potential clients? Are you closing the deal more often than not? Or maybe it's time to revamp your elevator speech or introduction.Remember potential clients do not want to hear statistics about you and your company; they want to know how your product or service will benefit them and make their life easier. Powerpoint Sales Presentations Are Boring - Stop It! As the meeting began, the project manager of the buying committee told me that the key decision-maker would miss the first 20 minutes or so of my presentation. This was a very competitive sale that I was working on at the time. Public Speaking Training Tips For Better Business Presentations To Culturally Diverse Audiences Audiences around the world are all different. Cultural, social and religious differences impact on how people learn, take in information and interact with presenters. Powerful Presentations: How to Write and Deliver a Presentation to Remember If the mere thought of standing up in front of an audience makes your knees quiver, you should know that you're not alone. Public speaking is one of the top fears listed by Americans and for good reason- most of us don't do it very often. Fading into Sameness: How Too Many Slides Can Ruin Your Presentation "I have a love/hate relationship with PowerPoint. In the right hands, it's a great presentation tool. Be Bold, Branded, and Bespoke - Your Customers Want You to Choose I had been working on a logo idea for several weeks before I finally realized that it would take from several months to never before I came up with something that would work for me. Scanning the Internet for sites that resembled Logos 'R Us, I found one that had a portfolio that I liked. 8 Ways to Improve Your Presentation Skills 8 Ways to Improve Your Presentation Skills 1. Join Toastmasters. Present Statistics In Context "I didn't have 3000 pairs of shoes. I had only 1600 pairs.
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