The Seven Deadly Sins of Presentations


Every day, so many tens of thousands of innocent clients and employees are bored to tears by presentations that it ought to be considered a crime against humanity.

Are your presentations guilty of the following sins?

  • Illegibility. Know the size of the room, screen and audience before you create a presentation. The person at the back of the crowd should easily be able to read your slides. If he or she can't, they're going to tune out. Pick a clearly readable font that's large enough for the potential decision maker at the back of the room to read. And make sure to keep your slide backgrounds simple and clean.

  • Information Overload. Presentations are supposed to support what you're saying, not tell the whole story. Otherwise, why should people listen to you? Use the outline of your presentation to pick and choose the main points on the screen. If you are going over a complex document, give your audience a handout to which they can refer.

  • Bullet Point Abuse. Slide after slide of bulleted text will have your audience sliding into REM. Break up the text with an image, video, chart or other illustration that is relevant and that will crystallize your main point.

  • Lost in the Wilderness. In longer presentations, take the time to put information into context. As you complete each section, flash back to the bigger picture for a moment so the audience knows how all the information fits together. This will also keep your presentation on track because if you can't fit a section into the bigger picture, it doesn't belong there.

  • Selfishness. In sales presentations, it's easy to slide into the trap of telling talking about your product or service, instead of what it will do for your customer's lives. Internal presentations, be they about sales activities or manufacturing output, should also take their audience's concerns into consideration.

    In presenting to your boss, keep the goals he's set for you and the bigger picture in mind. In presenting to staffers, reinforce the positive reasons why they should be paying attention.

  • Poor Branding. Using a template, especially one that is at odds with your corporate branding, will make it hard for people to recall who presented what, especially if you're competing for attention. Make sure the design, layout, colours and font used in your presentation could only have come from your company.

  • Copyright Violation. Sure it's tempting to grab a graphic from a Google Image Search, scan a Dilbert cartoon or use a track from your favourite music CD to spice up your presentation, but guess what? It's illegal. Even if you're only putting together an internal presentation: if you didn't commission the material you wish to use or get it from a royalty free source that allows business use - it's against the law to include it.

    You might not get a knock on your door from Sony music or Scott Adams (the guy that writes Dilbert), but if your boss or client is sensitive about protecting intellectual property and is reasonably savvy, you could (at best) end up embarrassing yourself and at worst lose a major account.

  • If you find it difficult to bring your presentations over from the dark side, consider enlisting the services of a professional. K Lorette Communications has years of experience in copywriting, graphic design and in working with PowerPoint. For a complete list of services and rates, visit her web site: www.klorettecommunications.com">http://www.klorettecommunications.com


    MORE RESOURCES:
    This RSS feed URL is deprecated, please update. New URLs can be found in the footers at https://news.google.com/news


    Page Six

    Sony avoids mentioning James Gunn at Comic-Con presentation
    Page Six
    SAN DIEGO, CA — Hours after James Gunn was fired from Walt Disney Studios, Sony remained tight-lipped about him on Friday evening during its San Diego Comic-Con presentation, despite the fact he was supposed to be part of the panel. On Tuesday ...
    James Gunn Won't Appear During Sony's Hall H Presentation at San Diego Comic-ConTheWrap
    James Gunn Fired as Director of 'Guardians of the Galaxy Vol. 3'Hollywood Reporter
    James Gunn on Twitter: "1. Many people who have followed my career know when I started, I viewed myself as a ...Twitter
    Deadline -Twitter
    all 450 news articles »


    Chico Enterprise-Record

    Presentation to focus on tips for ministry
    Chico Enterprise-Record
    Maj. Martin Cooper and his wife, Maj. Nancy Cooper, both retired Salvation Army officers who live in Paradise, will present “Fresh Approaches on the Ministry of Jesus” at 6:30 p.m. Thursday at Craig Memorial Congregational Church. They've engaged in ...



    Harvard Business Review

    How to Pump Yourself Up Before a Presentation (or Calm Yourself Down)
    Harvard Business Review
    Public speaking affects people in different ways. Some people get jittery and anxious before they talk; they need to spend time calming themselves down before they go onstage. Other people want to make sure they have extra energy when they're in front ...



    FalconStor Software Hosts Second Quarter 2018 Financial Teleconference and Presentation
    GlobeNewswire (press release)
    AUSTIN, Texas, July 20, 2018 (GLOBE NEWSWIRE) -- After the close of market on Tuesday, August 14, 2018 FalconStor Software, Inc. (OTCQB:FALC), will announce financial results for the second quarter 2018, which ended June 30, 2018. FalconStor will ...



    TheStreet.com

    Prepare for Volatility Around Biogen Ahead of Alzheimer's ...
    TheStreet.com
    It's time to temper the excitement around Biogen Inc. (BIIB - Get Report) . Leerink Partners analyst Geoffrey Porges warned the Cambridge, Mass.-based biotech ...

    and more »


    Bleeding Cool News

    Warner Bros Film SDCC 2018 Hall H Presentation Live Blog: Aquaman and Shazam!
    Bleeding Cool News
    Warner Bros is always one of the highlights of SDCC Hall H presentations, and this year should be no exception: We should get an Aquaman trailer, perhaps some sort of look at Shazam!, plus Fantastic Beasts: The Crimes of Grindelwald, Godzilla: King of ...

    and more »


    Reuters

    Fiat Chrysler CEO could miss second quarter presentation: media
    Reuters
    MILAN (Reuters) - Fiat Chrysler CEO Sergio Marchionne, who is recovering from a shoulder operation, may not be present to discuss the company's second-quarter earnings with analysts on July 25, Italian website Lettera43 said, without attributing the ...

    and more »


    Calgary Sun

    Comic-Con 2018: Jamie Lee Curtis hugs emotional fan during 'Halloween' presentation
    Calgary Sun
    SAN DIEGO — In Comic-Con's Hall H, the massive room that holds the highest profile presentations and hosts the biggest movie and television stars, there is still a strict division between the actors on stage and those in the audience. But Jamie Lee ...
    'Halloween' Brings Scares — and Tears — to Comic-ConHollywood Reporter

    all 99 news articles »


    Forbes

    The 7 Best Presentation Software Tools For Entrepreneurs
    Forbes
    Having great ideas, knowing the facts you want to convey and presenting a pitch deck so successfully that you get funded can be very different things. Regardless of the stage of your company, a lot of your success is riding on a few slides. This is ...



    Fairfield Daily Republic

    Press Release: Presentation on Foot, Ankle Pain Scheduled
    Fairfield Daily Republic
    Press Release: Presentation on Foot, Ankle Pain Scheduled. By NorthBay Healthcare. Kevin Miller, D.P.M.. When an urgent surgery forced NorthBay Healthcare podiatrist Kevin Miller, D.P.M., to cancel a lecture on foot and ankle pain at the last minute ...


    Google News

    Eitforum.com ©