Secrets of Successful Presentations


Does the thought of speaking in front of others send you running in the opposite direction? Youâ??re not alone. Many people avoid public speaking at all costs â?" and there is a cost. Public speaking is one of the quickest, most efficient ways to market yourself, your message, business, or cause. Those who are willing to make presentations immediately stand out from the majority who are not. Whether itâ??s an audience of five people or 500, itâ??s worth it to invest in your skills.

After coaching hundreds of clients in presentation skills, Iâ??m convinced that anyone can improve and gain confidence by following a few simple techniques:

Know Your Audience. Most presentations fail because the speaker never took the time to find out anything about his audience. Knowing your audience means finding out as much information as possible in advance so that you can successfully match your message to their interests and needs. Helpful information includes: gender breakdown, average age, and their current or past experience with your topic. If itâ??s not possible to learn your audience in advance, then at the very least, arrive early and spend a few minutes meeting people. Or, begin your presentation by asking some general questions like, â??Who has experience withâ?¦?â?? This also helps to calms nerves as you are taking the focus off you, and putting it on your audience where it belongs.

Forget Memorizing. One of the biggest fears Iâ??ve heard from my clients is that theyâ??ll freeze up and forget what comes next. That can happen if you try to memorize your entire speech. All it takes is forgetting one word to trip you up. Instead, only memorize the opening and closing. Looking directly at your audience when you start and finish makes a strong, positive impression. For the middle section, itâ??s fine to glance at note cards with bullet points, or refer to your PowerPoint presentation to jog your memory. Do not, however, write out your whole speech word for word! Youâ??ll be tempted to read it instead of connecting with your audience.

Open with a Bang. Itâ??s important to grab attention immediately. A good opening sparks interests, sets expectations, previews whatâ??s to come, and offers benefits. There are several ways to start: ask a question, tell a story, humor (careful with this one unless youâ??re naturally funny), quotes, dramatic statistics, or music/video. Give your audience a reason to listen, and build your credibility as the best person to be speaking on this topic.

Make it Memorable. Signposting is a way to help your audience follow and remember what youâ??re saying. Phrases that focus listening are: â??The point is this,â?? and â??The most important thing to remember is.â?? Another strategy is to number your points as in, â??Iâ??ll be offering three ideas, the first one isâ?¦â??

In Closing. Audiences are most likely to remember the last thing they hear. A strong closing should be memorized and review your main points. Motivate the audience to do something â?" take an action, ask a question, have an emotional response, or think differently. Make it clear what it is youâ??re asking them to do (and if you donâ??t know, re-think the purpose of your speech).

Calming Nervousness. Most nerves are caused when the speaker focuses on himself instead of the audience. A speaker might think to himself, â??What if I say something stupid?â?? or â??I hope I donâ??t trip.â?? That kind of self-absorption puts up a wall between you and the audience. By shifting your focus to the audience, youâ??ll forget about yourself and start connecting with them. Second, some nervousness is a good thing! Itâ??s an indication that you care what your audience thinks and can serve as a strong motivator to do well. The goal is not to eliminate nerves, but to use that energy in a positive way.

Susan Fee is a licensed counselor, communications expert, and author of Positive First Impressions: 83 Ways to Establish Confidence, Competence, and Trust (available through her Web site at www.susanfee.com">http://www.susanfee.com). She specializes in coaching individuals in making successful presentations.


MORE RESOURCES:


PAREXEL International to Present at Stifel Nicolaus Healthcare Conference
MarketWatch (press release)
Josef von Rickenbach, Chairman and Chief Executive Officer will be making a presentation on PAREXEL at 4:25 pm ET on Wednesday, September 15, 2010. ...
Inspire Announces Webcast of Presentation at Stifel Nicolaus Healthcare ConferenceMarketWatch (press release)
Quality Systems, Inc. to Present at the Stifel Nicolaus 2010 Healthcare ConferenceMarketWatch (press release)
Merit Medical to Present at CL King's Best Ideas Conference and Stifel ...MarketWatch (press release)
SunHerald.com (press release)
all 175 news articles »


Halliburton to Present at the 2010 Barclays Capital CEO Energy/Power Conference
MarketWatch (press release)
For your convenience, a copy of the presentation will be available on Halliburton's Web site to download. A replay will be available on the Web site for ...
CMS Energy's Chief Financial Officer to Present Company Overview at Barclays ...MarketWatch (press release)
Oceaneering to Present at Barclays Capital 2010 CEO Energy/Power ConferenceMarketWatch (press release)
FirstEnergy CEO to Speak at Barclays Capital Conference on September 16 ...MarketWatch (press release)
MarketWatch (press release) -MarketWatch (press release)
all 356 news articles »


Clarient Presentation Time Change at the Baird 2010 Health Care Conference
MarketWatch (press release)
A live webcast of the presentation will be available via a link provided at http://www.clarientinc.com/investor. An archived replay of the presentation will ...

and more »


Woodlands Online, LLC

CIGNA Announces Appearance at the Morgan Stanley Global Healthcare Conference
MarketWatch (press release)
CIGNA's presentation is expected to begin at approximately 11:30 am Eastern Daylight Time. Investors, analysts, and the general public are invited to listen ...
Humana Inc. to Present at the Morgan Stanley Global Healthcare ConferenceMarketWatch (press release)
Aetna Announces Appearance at Morgan Stanley Global Healthcare ConferenceMarketWatch (press release)
XenoPort to Present at the Morgan Stanley Healthcare ConferenceMarketWatch (press release)
PharmaLive.com (press release) -MarketWatch (press release)
all 138 news articles »


Saddle River's Church of the Presentation to add solar panels
NorthJersey.com
UPPER SADDLE RIVER — A clear southern exposure and a desire to go green have prompted leaders at Church of the Presentation to go solar. ...
Church of The Presentation offering new concept in faithNorthJersey.com

all 2 news articles »


Carrizo Oil & Gas, Inc. to Make Investment Conference Presentations
MarketWatch (press release)
On the following day, Tuesday, September 14 at 1:50 PM EDT, Carrizo will make a presentation at the Credit Suisse 1st Annual Small & Mid Cap Conference in ...



Federal Realty Investment Trust Announces Participation in Panel Presentation ...
MarketWatch (press release)
The presentation will be broadcast live via audio webcast available on our website, www.federalrealty.com. A replay of the webcast will be available for 30 ...
Arbor Realty Trust to Present at Barclays Capital 2010 Global Financial ...MarketWatch (press release)

all 14 news articles »


GDT Tek Releases Its $100000000 in Clean Electricity Projects Slide Presentation
MarketWatch (press release)
The GDT Tek slide presentation can be accessed from the GDT Tek website Investors Page http://www.gdttek.com/investors.php, then click on Investor Overview. ...

and more »


Education Management Corporation Announces September Investor Presentation and ...
MarketWatch (press release)
An archive of the webcast and a copy of the presentation will also be available on the Company's website (www.edmc.edu). Education Management (www.edmc.edu) ...

and more »

Google News

Eitforum.com ©