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Eight Success Tips for Your First Trade Show Booth
Exhibiting in a trade show can involve a major investment of money and time. But the financial returns for your business can be excellent if you learn some of the secrets of trade show booth success before signing up for a show and investing in your displays. If you're considering setting up at a trade show for the first time, here are eight tips for a successful trade show booth display: 1) Rent the smallest possible booth space for your first trade show. The first time you exhibit, you'll learn a lot about what works for you and your products and what doesn't, and what you'd like to change for your next show. Also, seeing other exhibitors' booths and ideas will inspire you to evolve various aspects of your own display. So it's a good idea to keep your trade show expenses lower as you learn, by renting a smaller space and starting with a simple display. 2) Create an open trade show exhibit. Make it a space people can enter comfortably without feeling trapped. If you set a table across the front of your booth and stand behind it, it's harder to draw customers in and involve them - so they tend to walk on by. 3) Keep your booth uncluttered so customers can focus on what's important - your product. When approaching your display, anyone should be able to discern immediately what your booth is promoting. No one is going to take the time to study it and guess, when there are hundreds of other booths to visit. 4) Before planning your trade show booth display, find out everything you can about your allotted space. Know its dimensions, where it will be located in the building, what companies or organizations will be in your neighboring booths, whether it's in a high or low traffic area, whether you have access to lighting and electricity, and anything else that will affect your exhibit display setup. 5) For your first trade show, consider renting booth display components. Rental displays can relieve you of the issues of transportation and storage, and allow you to be a little more daring in your exhibit design than you might be if you were purchasing them. Also, studies show that many first-time exhibitors never do a second trade show. If you only exhibit once or twice, purchasing your own exhibit components doesn't make economic sense. 6) Design your booth with an eye to keeping shipping costs low. Oversized or heavy displays can be very expensive to ship to the trade show, and may also require that you hire expo personnel to bring them into the exhibit hall and help you set them up. Opt for smaller, collapsible, lighter weight displays as much as possible. 7) Plan to secure your expensive items so that they can't be stolen at a trade show. If you use a laptop computer for a multimedia presentation at your booth, be sure to have it securely locked to your display, and take it with you at night if it's a multiple-day event. Display the samples of your more expensive products either well inside your booth where they can't "walk off" as attendees stroll by, or inside a locked display case. 8) For the most professional image, create a unified appearance for your displays. Choose no more than three colors for your display elements and table coverings - such as gray, white, and blue. Each exhibit component should be one of your three colors. Also, choose no more than three textures - such as brushed metal, matte vinyl, and clear acrylic; each display element should be one of these textures. This creates a professionally pulled-together booth that lets your products stand out in the display. In summary, although it's tempting to go all out when designing your first trade show booth display, it makes more sense to keep your first booth small and simple, and focus your energy on marketing your products and networking at your first show. During the event, learn as much as possible about how you'd like to alter your exhibit for show next show, and write down all your ideas either during or immediately after the show. Once you have your first trade show under your belt, you'll have a much sharper idea of what you do - and don't - need in a trade show display to make each successive show your most profitable one to date. About The Author Rena Klingenberg is a jewelry artist and small business owner. Her website, www.trade-show-booth-display.com" target="_new">http://www.trade-show-booth-display.com, is filled with new success tips and articles to help other small businesses market their products. Subscribe to her free "Trade Show Success on a Small Budget" ezine at www.trade-show-booth-display.com/newsletter.com" target="_new">http://www.trade-show-booth-display.com/newsletter.com. rena@trade-show-booth-display.com
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Dump that Overhead Projector! What is it about overhead projectors that causes us to become lousy communicators? Why do our speeches or presentations lose much of their steam when we use overheads?Well, for starters, we often give more attention to the overheads than the audience. It can't be helped. Present Your Message with Power and Pizzazz If you're ready to kick your career or business up to the next level, then make it a goal to become a powerful presenter. People view savvy communicators as being more capable, intelligent, and knowledgeable than those individuals who have difficulty in communicating their ideas. Top Ten Rules for Effective Presentations I am of the belief that the majority of people can improve their presentations dramatically by focusing on eliminating bad habits and presentation skills more than seeking to add anything on. How often have you come out of a seminar and overheard someone say, "Wow, she was great! Did you see how effectively she used her hand gestures?"That said, here are some ideas to help you become a better speaker. Quick and Easy Rehearsal Tips Never rehearse at the last minute. This creates undue tension and nervousness and does not allow sufficient time for correcting mistakes and polishing delivery. Presentation Skill Mistakes Last week my husband and I attended an awesome 4 day work conference! I decided to sit in on both days of business presentations hoping there would be a nugget or two I could share with you.Presenting to an audience of 100 to 300 top producers were executives of a large company. Six Marketing Tips for Trade Show Success A trade show is an ideal way of showcasing your products and services to a large number of prospects all at the one location and at the same time. Thoroughly planned marketing is the key to success at your next industry related exhibition. Show the World Your Wares Easily and Inexpensively You've spent a lot of time preparing your PowerPoint presentations and now you're ready to show the world all your company has to offer. You set up some appointments for sales presentations with a few members of the local Chamber of Commerce. Tough Talk: Bad News Delivered the Right Way Communicating Bad News The Right WayIt's the rare executive who actually enjoys speaking before groups of people, even under the best of circumstances. Public speaking routinely ranks highest on people's list of fears. Qualities of Good Communication Webster's Dictionary defines communication as "a giving or exchanging of information, signals, or messages by talk, gestures, writing, etc." The primary goal of communication in a training setting is to transfer information to participants in such a way that a maximum amount of the message is understood and retained. Transitions: Building Bridges to Your Points Presenters often tell me that they fear losing their train of thought. When listening to their talks I realized that for many people, the problem is not forgetting the words or main points. Super Preparation - Keys to Getting a Great Start to Every Presentation Super Preparation -Keys to Getting a Great Start to Every Presentation Novice and expert presenters alike have had the experience of feeling a little (or may be a lot) nervous before giving a talk. In working with hundreds of people to help them improve their presentation skills, one consistent theme has emerged: once people get started, assuming things go relatively well, they begin to relax, become more natural, less self conscious, and therefore more effective. The Seven Deadly Sins of Presentations Every day, so many tens of thousands of innocent clients and employees are bored to tears by presentations that it ought to be considered a crime against humanity.Are your presentations guilty of the following sins?Illegibility. Develop The Winners Edge Through Conversational Hypnosis Communication is vital for survival in an age of information that is undergoing a "shock-wave" of changes. Nationally and globally, we remain in a crisis in traditional literacy. Just Say No to PowerPoint: Enough is Enough! Have you ever been slideswiped? You walk into a meeting and once everyone has arrived, the lights are often dimmed and the show begins. The presenter clicks the mouse again and again, showing you slide after slide until you can take no more. Create A Better Impresion With Your Emails How do you come across in your emails?As I receive more and more requests for assistance by email, I also get more and more poorly worded or badly formatted emails.When you ask someone for help, or approach them for the first time, you will get a much better response if you word your initial contact carefully. Watch Out For Power Thieves "I'm not an expert on this topic, but . . How To Run Your Greatest Conference Ever Like most good achievements, a magnificent meeting depends on planning and preparation. These are essential to a good conference and this article explains the basics of what you need to do. Tips for Thinking on Your Feet If you really aware and alert, your audience's behavior - faces, bodies, and their hands, will literally transmit scores of "messages." It is possible to judge how well you're being received, how much attention your audience is paying to you, and often how close your objective is to accomplishment. Steps to a Successful Audience/Trainer Relationship A major cause of trainers being unreceptive to their audience is stage fright. Being so self-involved the trainer has very little energy to devote to making personal contact. 10 Tips For Bringing Your Event To Life Your job as an event planner doesn't stop with the meeting in the company boardroom. You may be call upon to organize an employee appreciation event, an awards dinner, a product launch, the celebration of a company milestone, a gala recognizing a longtime employee's retirement, an incentive event for the company's sales force, a fundraising event, a holiday celebration?the list goes on and on.
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